What You Should Know:
– NovuHealth and Revel merge to bring together NovuHealth’s personalized healthcare loyalty programs with Revel’s applied behavioral research and health action technologies.
– Together, Revel and NovuHealth work with more than 50 healthcare organizations, including seven of the top 10 largest health insurers in the United States representing more than 65 percent of all members in government programs such as Medicare and Medicaid.
Revel and NovuHealth, two of the nation’s leading healthcare consumer engagement, communications and technology companies, today announced a merger of the companies effective immediately. The merger establishes Revel and NovuHealth as the largest technology company focused on member engagement for healthcare’s most trusted organizations.
Merger Establishes Largest Healthcare Member Engagement Platform
The merger establishes Revel and NovuHealth as the largest technology company focused on member engagement for healthcare’s most trusted organizations and delivers a next-generation SaaS platform that creates omnichannel personalization at scale for healthcare. Together, Revel and NovuHealth work with more than 50 healthcare organizations, including seven of the top 10 largest health insurers in the United States representing more than 65 percent of all members in government programs such as Medicare and Medicaid.
Over the course of the next few months, the Revel and NovuHealth teams will be working to merge their sales and marketing operations, customer experience, operations and product teams. The new company will continue to operate in growth mode and expects to add professional talent through the balance of the year. The company will reveal a new brand for the combined enterprise in the new year.
As part of the merger, NovuHealth CEO Steve Wigginton will serve as CEO, while Revel CEO Jeff Fritz will transition to an advisor to the CEO and the board of directors of the merged company.
“This merger creates a dream team of experts in consumer marketing, behavioral science, healthcare regulatory expertise, data science and technology,” said Jeff Fritz, CEO of Revel. “This is a rare opportunity to connect the complementary nature of the Revel and NovuHealth platforms to create personalization at scale for the most trusted healthcare organizations. The result is a platform designed to reach the full spectrum of members including the hardest to reach, noncompliant consumers who are the toughest to motivate to take healthy actions,” Fritz said.
