What You Should Know:
– Women’s and family health-focused digital health company Maven acquires Bright Parenting, the leading app that helps parents of children ages 2-10 learn and use proven behavioral health techniques and skills that contribute to strong parent-child relationships.
– Maven is moving beyond the typical scope of telemedicine with this integration of personalized care, content and community within its virtual clinic. Through this expansion, Maven will close the gaps in care throughout the entire family journey and give parents more support than ever before.
Maven, the leading women’s and family digital health company, today announced it has acquired Bright Parenting, the app that helps parents of children ages 2-10 learn and use proven behavioral health techniques and skills that contribute to strong parent-child relationships. Through the acquisition, Bright Parenting content will be integrated within Maven’s upcoming pediatrics and parenting program, and further its vision of a more integrated model of women’s health and pediatrics to close gaps in care throughout the entire family journey.
Since 2018, Bright has helped more than 50,000 parents develop strong relationships with their children. Bright’s daily, personalized tips, activities and practices help parents enjoy parenting more, in just two minutes per day. The interactive content, designed by Cognitive Behavioral Therapy (CBT) practitioners and other behavioral health experts, fills a gap in the market for busy parents raising children over the age of two. Founder and CEO Steve Jacobs will join Maven as a Vice President of Product. Co-founder and CTO Lou Klepner will join the company as a consultant and advisor.
The acquisition comes on the heels of a period of significant growth for Maven. As COVID-19 has exposed significant gaps in care around fertility, pregnancy, postpartum and pediatric care, Maven has increased access to care, launched new expert-vetted resources dedicated to COVID-19, and created tailored, fast-track product offerings for employers and health plans looking to enhance their support of women and families during this time.
“Supporting strong parent-child relationships leads to better outcomes for children, and is a critical component of growing healthy families,” said Kate Ryder, Founder and CEO of Maven. “With the childcare and mental health challenges brought on by COVID-19, there’s never been a more important time to invest in supporting parents, particularly working parents.”
Financial details of the acquisition were not disclosed.