– Sun Genomics launches personalized probiotic solution to identify and address individual gut health issues to improve the health of millions of Americans.
– Solution delivers precise probiotic formula required for each person to address their own unique gut health issues in just six weeks.
– Sun Genomics Floré includes a kit to collect a micro-stool sample, a full microbiome analysis report, and a 90-day supply of precision probiotics.
Sun Genomics today launched the first customized probiotic solution that, in just six weeks, delivers the precise probiotic formula required for each person to address their own unique gut health issues. Available immediately, Sun Genomics’ Floré represents a giant leap forward for the probiotics market, reshaping it from one dominated by generic products that provide limited benefits to one of the precision solutions that have a meaningful and measurable impact on health and wellbeing.
Impact of Chronic Gut Health Issues on Americans
Approximately 70 million Americans suffer from chronic gut health issues every year, which is why probiotics have emerged as an important new category in the health supplement industry. Unfortunately, traditional over-the-counter probiotics come in only a few formulations, which provide limited benefit given that each person’s gut microbiome or DigestiveDNA is unique and requires a customized probiotic. It has been possible to obtain customized probiotics at advanced medical facilities, but it costs tens of thousands of dollars and takes eight months or more to develop.
How Personalized Probiotics Solution Works
Sun Genomics’ Floré precision probiotics solution is based on a patented, two-step process, incorporating a genetic sequencing analysis on a sample of the customer’s gut biome, and the development of a 90-day supply of the custom probiotics to address the specific gut health issues identified in the analysis
Partnership with Illumina
Sun Genomics teamed up with Illumina to utilize the company’s groundbreaking DNA sequencing technology to test and determine each customers’ gut microbiome by identifying specific agitators in gut and overall health. By collaborating closely with Illumina, Sun Genomics will continue to accelerate the delivery of Floré to its customers, and expects to reduce the delivery process to two weeks in late 2020.
Availability & Cost
Sun Genomics Floré, which is available now at www.sungenomics.com, includes a kit to collect a micro-stool sample, a full microbiome analysis report, and a 90-day supply of precision probiotics. Sun Genomics is in discussions with a number of national retailers and expects to significantly expand distribution in 2020. The entire process takes only six weeks and costs $300, which includes the entire 90-day custom supply of Floré.
Recent Company Traction/Milestones
Sun Genomics achieved a number of milestones and accolades in 2019. Floré recently won the NEXTY award for Best Digestive Health Product at Supply Side West Expo and took home Food Funded Award for Most Innovative Product in 2019. Earlier in the year, Sun Genomics closed a $3.1 million round of seed funding to further accelerate the reach and impact of its precision probiotics solutions. The investment round was led by SOSV, with participation from Bing Fund and Wolfpack Ventures.
Making Precision Probiotics Affordable
Founded in 2016 by Sunny Jain, Sun Genomics’s inception started with the birth of his son. When his son began suffering from digestive distress, Sunny went to find a probiotic. Standing in front of the probiotic aisle i.e. the “Wall of Confusion”, Sunny quickly realized there wasn’t a probiotic solution available. This is because his son’s gut e.g. microbiome is unique. Instead of choosing a supplement at random, Sunny took tons off the shelf that day and instead of going home, he went to the lab and began testing probiotics, sequencing his son’s gut microbiome, and researching strains that best matched his son’s gut microbiome analysis.
“If we stick to the current one-size-fits-all approach to probiotics, we will never come close to realizing its enormous potential for improving gut health issues that are tied to medical conditions that affect billions of people all over the world,” said Sunny Jain, co-founder, and CEO, Sun Genomics. “From my own experience with my two-year-old son, who had high levels of an inflammatory microbe associated with a developmental disorder, I know that we can and must go beyond this flawed model. That is why I have dedicated the last four years to develop an automated and breakthrough testing and development process that make precision probiotics affordable and accessible for anyone concerned with improving their and their family’s health.”