Peerfit, a digital health platform that connects employers and carriers with personalized fitness experiences has raised $18 million in Series C funding led by Virgo Investment Group. The company plans to use the latest round of funding to expand its core brand, reach more employers and their employees, and will also help with its expansion into the Medicare Advantage space with Peerfit Move.
Founded in 2011, Peerfit digital platform helps insurance carriers, brokers and employers can redefine their benefits programs by giving employees access to a network of fitness studios and gyms – offering a variety of classes that cater to all levels of fitness – using workplace wellness dollars.
Through the platform, employees can reserve fitness classes and gym time at any facility in the Peerfit network, as well as stream workouts online, giving them the power of choice. Employers can receive detailed monthly engagement reports, allowing them to make informed decisions around employee wellbeing.
“We couldn’t be more pleased to be partnering with Virgo and to be welcoming our first female to the board,” said Ed Buckley, III, Ph.D., Peerfit Chairman and CEO. “Pooja is going to be such an asset and we look forward to learning from her insight and experience, especially as we continue to evolve and move Peerfit into the Medicare Advantage space. The whole Virgo team has been seamless to work with and we are excited to see where this partnership takes us.”