Anthem Blue Cross and Blue Shield has announced the launch of Engage, a new integrated digital health platform designed to create a personalized member experience. Anthem’s Engage offers employers access to a single web and mobile digital solution that brings all of their employees’ key health and benefits together in one place, providing employees with personalized messaging based on their individual clinical and claims data.
Anthem plans to roll out Engage to large groups in Colorado and a sister plan in California as well as across Anthem’s national accounts business segment starting in January 2018. The wellness aspects of Engage will be open to all of a company’s employees, whether they are enrolled in the benefits plan or not, giving employers a way to reach 100 percent of their employee population.
Developed in collaboration with Castlight Health, Engage includes online guidance and support on health care questions, including assistance to locate after-hours health care and information on out of pocket costs for lab tests, procedures and prescription drugs as well as access to information on all of the doctors and hospitals in a member’s network. The digital health platform also connects to fitness trackers and can be used to administer wellness challenges and incentives, helping support a company’s culture of health.
Engage is linked with Anthem’s suite of clinical and wellness programs, such as programs for expecting mothers or to help manage chronic conditions. For example, an Anthem nurse will be alerted to connect with a member based on their medical or lifestyle needs and can help members follow their doctors’ plan of care, flagging missed lab tests and providing additional educational resources. It also can give members instant access to telehealth services, saving time and money.
“Engage is born out of Anthem’s commitment to provide an engaging healthcare experience for everyone while sparking personal action and empowerment,” said Morgan Kendrick, president of Anthem’s national accounts business segment in a statement. “Rather than contending with a myriad of one-off digital offerings that address only small portions of their health benefits and healthcare or fitness data, Engage brings together an individual’s health and benefits into one location, empowering employees with information and support for better health and better health care decisions.”
