Today, Nokia unveiled their new “Healthier Together” VR experience for consumers to discover its new portfolio of digital health products debuting at Cannes Lions International Festival of Creativity. Created using Nokia’s own OZO+ camera and software, the full portfolio includes Nokia branded smart watches, connected scales, blood pressure monitors and other consumer health devices that will be available in store and online in key markets worldwide.
“Nokia is launching the broadest range of consumer digital health products on the market and we wanted to show how easy it is to live ‘healthier together’ with them. VR was the natural choice to immerse the viewer in a real environment with a real family and Brandwidth have been great partners in realizing that vision,” said Rob Le Bras-Brown, CMO of Nokia Technologies in a statement. “I’m especially proud of this new campaign because it exemplifies the breadth of innovation at Nokia today – using award winning OZO VR technology to showcase our exciting new health products.”
The campaign is part of Nokia’s efforts to rebrand its digital health products after the acquisition of Withings.