Cambia Health Solutions, a total health solutions company announced a new collaboration with Visa to help transform the reimbursement experience for consumers. As part of the collaboration, Cambia Health will integrate Visa Direct technology into its payment platform, allowing consumers to receive health care reimbursements directly to their eligible debit cards, speeding up the payment process.
What Is Visa Direct?
Visa Direct is a card-based platform that can deliver funds in near real-time to more than 1 billion eligible Visa card accounts, as well as non-Visa branded debit cards. Using VisaNet, the world’s largest payment network, it can reach nearly every consumer or small business with a debit card. Funds are disbursed to eligible Visa card accounts using Visa’s secure network, without the need for providing complicated checking account and routing numbers or completing additional steps like trial deposits. The Visa Direct platform is available in more than 200 markets around the world and can be used to reach more than three billion eligible consumer card accounts.
This effort initially emerged from ongoing co-innovation efforts between Cambia and Visa to explore opportunities to modernize payment in healthcare. A first step to moving health care consumers to digital payment is member reimbursement by health plans. By merging Visa Direct with new technology developed by Cambia to capture and process claims, consumers can securely submit a claim and request reimbursement to their eligible debit card from their mobile device.
“Checks are still very prevalent in health care, for both large dollar and small dollar payments,” said Cecilia Frew, Head of U.S. Push Payments for Visa Inc. “According to a Visa-conducted survey, 89% of U.S. debit cardholders with health insurance say they would likely use a debit card for direct payouts, such as health care reimbursements.2 Through this partnership with Cambia Health Solutions we will be able to highlight how Visa Direct can help transform health care funds disbursements.”