Actiance, a provider of communications compliance, archiving, and analytics has unveiled its new Actiance Platform for healthcare and pharmaceutical industries to address changing regulations. Similar to financial services, the healthcare and pharmaceutical industries are highly regulated and highly litigious. The introduction of new regulations, constant changes to existing protocols, and the explosion of collaboration technology has necessitated healthcare and pharmaceutical companies to update their information management strategies.
As new communications channels and networks become available to the healthcare and pharmaceutical industries, records management responsibilities become even more critical.Implementing new communications and social channels without the necessary safeguards and processes exposes firms to non-compliance with industry regulations, potential litigation, and an increased threat of security breaches and data leakage. Organizations risk steep fines and reputational damage without the proper processes, procedures, and technology in place to help manage these complex requirements.
The pharmaceutical and healthcare industries are beginning to embrace more communications and social channels. Since 2013, the average number of tweets by pharmaceutical companies has gone up by 530%. In addition, top industry players have increased their Twitter followers by nearly 300%. However, without proper planning, controls and staff training, firms risk fines, sanctions and worse, damage to their reputation when embracing new communications forms.
The Actiance Platform provides the following key capabilities to prevent risk to a company’s reputation and steep fines due to non-compliance:
– A single point of control and security for regulated structured and unstructured content, with
context, from a variety of sources, in real-time
– The ability to automatically meet regulatory compliance, data security, retention and disposition requirements for more than 70 communications channels
– Effective early case assessment with access to the complete archive of all relevant communications
– Cost-effective and quick responses to eDiscovery requests, without impacting employees and more.
“Patients are taking greater control of healthcare decisions and increasingly demand real-time communications across new channels such as Skype and social media. However, due to regulatory and legal requirements associated with health-related data, the healthcare industry has been slow to respond. With the strain of new channels and huge increase in health data, existing record retention systems originally designed for email capture are reaching their breaking points,” said Kailash Ambwani, CEO, Actiance. “The Actiance Platform empowers healthcare and pharmaceutical organizations to meet the needs of today’s patients without worrying about regulatory compliance. This solution is another step in the right direction as healthcare decision makers grapple with the growing demand for infrastructure that meets their needs and increased regulations.”