Las Vegas based digital health company SocialWellth and HITLAB, an innovation and teaching lab located at Columbia University are teaming up to expand mHealth app curation capabilities and certification standards.
In the initial phases of the partnership, HITLAB will support SocialWellth’s curation of mobile health apps and associated devices by systematically validating its methodologies. Additionally, HITLAB will provide a secondary level of validation ensures and reinforces SocialWellth’s commitment to providing the highest levels of service and value to its customer base.
“SocialWellth’s partnership with HITLAB will allow us to bring an additional level of rigor and scrutiny to our curation methodologies and processes, including our use of the Xcertia℠ Standards,” said David Vinson, SocialWellth’s Founder and CEO in an official statement.
Providers, payers and consumers believe that while mHealth apps hold real potential to truly transform healthcare experience and outcomes, their potential is limited. This limitation is driven by the uncertainty around which apps can deliver real value within the continuum of care. Which apps are most clinically relevant? Which apps are the most effective and what are their consumer retention rates? To successfully drive these results, successful mobile health app curation is key.
SocialWellth’s Curation Lab has been at the forefront of mobile health app curation – identifying and assessing apps and devices that have the potential to revolutionize patterns of patient care by enabling curated digital health platforms. In December 2014, the company acquired Happtique, creators of the first mobile health app certification program for an undisclosed sum.
SocialWellth’s curation services multidisciplinary team of behavioral scientists, physicians, exercise physiologists, nutritionists and public health specialists identify, evaluate, and curate best-in-class mHealth apps to help deliver the most relevant apps for healthcare consumers.
With over 500+ curated apps, healthcare sponsors are able to configure a customized marketplace that truly meets their digital health technology needs and creates a unique consumer experience.