Kareo, a provider of cloud-based software and services for small medical practices has announced the acquisition of DoctorBase, a practice marketing and patient communications solution for private practices. The acquisition complements Kareo’s existing offerings and focus in the small medical practices market.
Financial terms of the acquisition will not be disclosed. All DoctorBase employees will be joining the Kareo team in their San Francisco office, significantly expanding Kareo’s presence in the San Francisco Bay Area.
The combined Kareo and DoctorBase solution will allow patients to find a doctor, book an appointment online, and receive automated appointment reminders through their preferred communications channel including phone, email or text messages. During the actual visit, the practice captures the patient’s medical information and facilitates payment. After the visit, patients will receive automated communication including a patient satisfaction survey and a request to rate the physician online as well as encourage the patient to share their experience through social media sites such as Yelp, Google Local and others. The technology will also continue to nurture the patient over time through targeted communication to receive follow-up care, such as an annual physical, for example.
Practices can continue to purchase the practice marketing and patient communications features direct from DoctorBase with no change in pricing. Kareo will launch a limited availability, lightly integrated release in early Q2 with plans towards deeper integration with the Kareo solution in the second half of the year.
“By adding DoctorBase’s innovative solutions to the Kareo platform, independent medical practices will have the tools they need to attract new patients and manage relationships with their existing patients – keeping them ahead of competition such as that from large health systems and retail clinics,” said Dan Rodrigues, CEO of Kareo in a statement. “We’re excited that our solutions combined with DoctorBase’s functionality will provide patients with conveniences they have come to expect in other parts of their lives, such as online appointment booking and email and text appointment reminders.”
The company raised $1 million in seed funding back in 2013.