With ACOs and Meaningful Use Stage 2 pushing patient engagement to the forefront, physicians are increasingly looking to pharma companies to help them with patient engagement by providing patient services, according to Decision Resources Group’s new Manhattan Research study, ePharma Physician® 2014. The study shows strong physician interest in patient engagement support and resources from pharma, along with an expectation that the industry will take a leadership role in developing tools to help keep patients on track and improve patient outcomes.
ePharma Physician insights are based on an in-depth, online study fielded in Q2 2014 among 1800+ US physicians who use digital channels for pharma resources and connecting with reps (97 percent of all practicing physicians).
“Physicians are connecting the dots. They understand that to succeed in an outcomes-based reimbursement model, they need to engage patients more. Pharma can provide them tools to help with this,” said Monique Levy, VP of Research.
Key findings from the ePharma Physician® 2014 study include:
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Seven out of ten ePharma Physicians somewhat or strongly agreed that pharmas must provide more resources and services alongside drugs and treatments to stay relevant in the emerging healthcare system
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Thirty-five percent of ePharma Physicians said pharmas have a key role to play in driving progress in defining and meeting patient outcomes
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One in five ePharma Physicians strongly agreed that they were interested in using patient resources from pharma that would help them meet patient outcomes goals
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Sales reps are the top source from which ePharma Physicians want to learn about patient support and resources from pharma, followed by professional journals or websites intended for a healthcare professional audience and by email newsletters from pharma
Other key topics addressed in the research include:
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Online Promotion
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Product Information-Seeking Behaviors
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Pharma Digital Assets
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Beyond the Pill
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The Rep-Physician Relationship in 2014
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Tablet-Reps
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Clinical Decision Factors
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Publishers
For more information, visit http://www.manhattanresearch.com/Products-and-Services/Physician/ePharma-Physician
