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WebMD Acquires Health Tech Startup Avado To Accelerate Patient-Physician Connectivity

by Fred Pennic 10/29/2013 1 Comment

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WebMD , the leading source of health information, today announced that it has acquired health tech startup Avado, a developer of cloud-based patient relationship management (PRM) tools for an undisclosed sum. The Redmond based startup provides patient-centric health professionals with collaborative, connected-care tools.

With connectivity at the core of improving delivery of care and patient outcomes, WebMD’s connectivity platform is currently enabling physicians that use its Medscape mobile app to securely send health education and instructions on thousands of conditions, procedures and drugs to their patients who use WebMD’s mobile app.

“Avado’s innovative technology and tools will complement, and further accelerate WebMD’s efforts to connect patients with their healthcare providers, which is an important first step toward making connected care a reality,” said Bill Pence,WebMD’s Chief Operating Officer and Chief Technology Officer, in the news announcement.

Recognizing the tremendous need for tools to connect consumers and patients with their healthcare providers., Avado’s technology will become an important building block of WebMD’s patient-provider connectivity offering.

WebMD Acquires Health Tech Startup Avado To Accelerate Patient-Physician Connectivity

“WebMD reaches the largest audience of health-focused consumers and healthcare providers in the U.S. and it’s exciting to think that Avado’s technology will be built-out and scaled for the benefit of such a significant audience,” said Chase.  “What’s more, since trust is paramount when it comes to the sharing of health information, it made logical sense for us to be joining the company with the most trusted brand in the U.S.”

The StartUp Health company was founded in 2010 by serial entrepreneurs Dave Chase, Bassam Saliba and John Yii,. Avado’s investors include The Partnership Fund for New York City and several health tech entrepreneurs and investors. The startup recently raised $1 million in seed funding earlier this year and was selected as one of the eight startups shaking the healthcare industry.

Avado’s founders Dave Chase and Bassam Saliba will continue with the company and report to Pence.  Chase, Saliba and Avado’s engineering talent will remain based in Seattle, WA, and work closely with WebMD’s New York-based connectivity product team.

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