According to Deloitte’s 2013 Survey of U.S. Health Care Consumers shows that despite strong interest in mobile health (mHealth), consumer adoption of mobile health technologies remains limited. The limited consumer mhealth adoption is being fueled by key concerns surrounding:
- Privacy and security
- Skepticism about app accuracy
- Gaps between consumers’ wants and the industry’s ability to deliver
If consumers can easily embrace mobile enabled technology from shopping, traveling and banking, then why not embrace mobile health?