• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer

  • COVID-19
  • Opinion
  • Health IT
    • Behavioral Health
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Patient Engagement
    • Population Health Management
    • Revenue Cycle Management
    • Social Determinants of Health
  • Digital Health
    • Artificial Intelligence
    • Blockchain
    • Mobile Health
    • Precision Medicine
    • Telehealth
    • Wearables
  • Startups
  • M&A
  • Value-based Care
    • Accountable Care (ACOs)
    • Medicare Advantage
  • Life Sciences
  • Research

Medikly Raises $1.2M from Easton Capital to Transform Pharma Marketing

by Fred Pennic 02/21/2013 6 Comments

  • LinkedIn
  • Twitter
  • Facebook
  • Email
  • Print

Medikly, Inc. (Medikly), the leading New York-based software-as-a-service (SaaS) technology provider for pharmaceutical brands and agencies, today announced the close of a $1.2M Series A round of funding led by Easton Capital Investment Group.

This announcement comes four months after the company graduated from Blueprint Health, a New York City-based startup accelerator, and just a few weeks after the company reported several marquee customers and strategic partners. Medikly’s unique enterprise-grade platform provides pharmaceutical marketers a multi-channel marketing solution that combines social, content, and big-data analytics to deliver insights and optimize campaign spend.

Launched in 2011, Medikly is a rapidly growing company that combines multi-channel marketing with predictive analytics to help marketers better understand physician behaviors and preferences. The company’s success centers around its platform’s three unique modules that include:

  • Preference Discovery Engine (PDE) that allows marketers to identify and understand patterns of behavior, relationships and inherent qualities among physicians across multiple touchpoints.
  • Personalization Engine that leverages insights from the PDE to present targeted and relevant information to physicians, through their preferred channel of choice, any time, anywhere.
  • Analytics Engine that empowers marketers to make better business decisions, identify gaps and opportunities, predict campaign attrition, and optimize resources in real-time.

“There are thousands of healthcare IT startups that are consumer- or hospital-focused, and none that address the niche-specific, $30 billion dollar problem that pharmaceutical marketers face –– how to target and engage healthcare providers on an individual level, while being able to measure performance and drive business value,” said Venkat Gullapalli, MD, Founder and CEO of Medikly.

Kresimir Letinic of Easton Capital has joined Medikly’s board of directors, and James Golden, Ph.D., Managing Director, Life Science Analytics at Accenture, has become a board observer.

“Pharmaceutical companies have been slow to adopt technologies that demonstrate how their digital campaigns engage and influence physicians, and relate to the overall return on investment of their marketing dollar. By offering a best-in-class solution, Medikly’s platform fulfills this unmet need,” said Kresimir Letinic, Vice President at Easton Capital.   “In a very short time, Medikly has accumulated an impressive list of customers and a pipeline of pharmaceutical clients –– clear market validation of the company’s platform. We are excited to partner with the Medikly team to help create a new, innovative, and scalable alternative to multi-channel marketing in the pharmaceutical space.”

According to Gullapalli, Medikly will use the financing to fuel the company’s continued rapid growth and enhance the development of its next-generation marketing platform.

“I started this company with a long-term vision to make it easier for healthcare marketers to engage providers with relevant, targeted content, no matter what digital channel they participate in,” adds Gullapalli. “As a physician and healthcare marketer, I saw first-hand how difficult it is to get a doctors attention.  It shouldn’t be that way and Medikly is changing this.”

  • LinkedIn
  • Twitter
  • Facebook
  • Email
  • Print

Get in-depth healthcare technology analysis and commentary delivered straight to your email weekly

Reader Interactions

Primary Sidebar

Subscribe to HIT Consultant

Latest insightful articles delivered straight to your inbox weekly.

Submit a Tip or Pitch

Knowledge Hub

 How Top Health Plans Use AI to Save Money and Work Smarter How Top Health Plans Use AI to Save Money and Work Smarter

 How to Build Hybrid Care Models Around Remote Patient Monitoring How to Build Hybrid Care Models Around Remote Patient Monitoring

Trending

Metriport Launches Open-Source API to Instantly Pull Medical Records from Any EHR

Metriport Launches Open-Source API to Instantly Pull Medical Records from Any EHR

Nearly Half Of Consumers Report Their Healing has Been Directly Impacted by Difficulty Paying Medical Bills

Consumers Cite Healthcare Affordability as Biggest Concern to Paying Medical Bills

Mayo Clinic, GE HealthCare, Partner on Medical Imaging and Theranostics Innovation

Roundups: 16 Recent Strategic Digital Health Partnerships

How Telehealth Can Combat Clinician Burnout

How Telehealth Can Combat Clinician Burnout

Q/A: DocStation CEO Shares How AI Will Help Pharmacies Use the DIR Fee Changes to Their Advantage

Q/A: DocStation CEO Shares How AI Will Help Pharmacies Use the DIR Fee Changes to Their Advantage

Debunking Myths About Virtual Care to Drive Health Equity

Debunking 3 Myths About Virtual Care to Drive Health Equity

Provider AI Strategy Moves From The IT Dept. To The C-Suite

Notable Launches ChatGPT-Like Assistant for Patients

Notable Launches ChatGPT-Like Assistant for Patients

Intermountain to Replace Cerner with Epic Enterprise EHR by 2025

Intermountain to Replace Cerner with Epic Enterprise EHR by 2025

M&A: PE Firm Acquires NextGen Healthcare EHR for $1.8B

M&A: NextGen Healthcare EHR Acquired by PE Firm for $1.8B

Secondary Sidebar

Footer

Company

  • About Us
  • Advertise with Us
  • Reprints and Permissions
  • 2023 Editorial Calendar
  • Submit An Op-Ed
  • Contact
  • Subscribe

Editorial Coverage

  • Opinion
  • Health IT
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Population Health Management
    • Revenue Cycle Management
  • Digital Health
    • Artificial Intelligence
    • Blockchain Tech
    • Precision Medicine
    • Telehealth
    • Wearables
  • Startups
  • Value-Based Care
    • Accountable Care
    • Medicare Advantage

Connect

Subscribe to HIT Consultant Media

Latest insightful articles delivered straight to your inbox weekly

Copyright © 2023. HIT Consultant Media. All Rights Reserved. Privacy Policy |