This global report from PwC assesses the market opportunities and challenges for mobile health (mHealth) from the perspective of health care providers, patients and payers. The report finds a growing pervasiveness of technology enabling the emergence of a new, more patient-centric health care value chain that can leverage mHealth. The distinction between traditional health care and mHealth is dissolving as consumers demand a seamless health care experience that can be provided via mobile applications, devices, access, tools and services. These changes have implications for conventional business models.
Key finding of the report include:
Expectations vs. reality