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Primary Care | News, Analysis, Insights - HIT Consultant

AI as the New Primary Care Extender: A Solution to Physician Shortages

by Thomas Kluz, Managing Director at Niterra Ventures 10/24/2025 Leave a Comment

Agentic AI in Healthcare: Hype or Healthcare’s Best Co-Pilot? by Thomas Kluz, Managing Director at Niterra Ventures

If the COVID-19 pandemic taught us anything, it is this: primary care physicians are the backbone of a functioning health system. Yet, in the United States, the supply of those physicians is dwindling at precisely the moment demand is peaking. The Association of American Medical Colleges (AAMC) for example, projects a shortage of up to 124,000 physicians by 2034, including at least 17,800 in primary care. For patients, that shortage translates into longer wait times, rushed
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The Siloed Trap: Why Fragmented EHR Workflows Are Failing Primary Care

by Shefali Sanekar, SEO Analyst at Edvak 08/29/2025 Leave a Comment

The Siloed Software Trap: Why Fragmented EHRs Are Failing Primary Care

It’s 4:37 p.m. in a primary care clinic in Mississippi. The waiting room is still half full. Dr. Rubin, a pediatric specialist, just wrapped up with a newborn’s checkup, and now faces an uphill sprint: reconciling three faxes, documenting vitals from two overlapping visits, and reviewing the urgent message from a parent sent through the portal. All before she can log off. None of this is unfamiliar. For many primary care providers, this daily scramble is the byproduct of fragmented workflows,
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The Starfield Signal: A New Roadmap for AI in Primary Care

by Fred Pennic 08/12/2025 Leave a Comment

The Starfield Signal: A New Roadmap for AI in Primary Care

What You Should Know:  - The American Academy of Family Physicians (AAFP) and Rock Health have collaborated on a new report titled "The Starfield Signal: A Shared Vision and Roadmap for AI in Primary Care," which presents a shared vision and roadmap for the responsible and effective integration of artificial intelligence (AI) into primary care.  - The report, which is the culmination of an initiative launched in September 2024, reflects insights from a national survey of over
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Combining Clinical Insight and Data-Driven Expertise: The Case for Morning Huddles in Primary Care

by Becky Trotter, VP, Population Health Solutions Aliya Ali, MD, Regional Medical Director at CareAllies 08/01/2025 Leave a Comment

Combining Clinical Insight and Data-Driven Expertise: The Case for Morning Huddles in Primary Care

The daily huddle, also called a morning huddle, is a brief standup meeting commonly associated with inpatient and surgical care. In these settings, safety is the predominant focus of the meeting. However, the same idea can be used in primary care settings to get care teams ready for the patients scheduled for that day.  Morning huddles are an opportunity to merge clinical knowledge with data and analytics to help ensure primary care teams are aligned and specific care needs are
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Blue Cross Blue Shield of Massachusetts Launches “CloseKnit” Virtual-First Primary Care Option

by Fred Pennic 05/08/2025 Leave a Comment

Blue Cross Blue Shield of Massachusetts Launches "CloseKnit" Virtual-First Primary Care Option

What You Should Know:  - Blue Cross Blue Shield of Massachusetts (“Blue Cross”) today announced the launch of CloseKnit, a new virtual-first primary care option designed to provide members with accessible and convenient health support.  - As part of their agreement, CloseKnit is actively participating in Blue Cross's value-based payment program, aligning with the insurer's commitment to quality and affordability while ensuring members receive timely primary care
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AI in Primary Care: Reducing Burnout and Empowering Physicians

by Ed Glynn, MD, MBA, FAAFP, Chief Clinical Officer at RhythmX AI 03/20/2025 Leave a Comment

AI in Primary Care: Reducing Burnout and Empowering Physicians

Primary care physicians struggle to process a novel's worth of data on each of their patients, every day, under stressful conditions. As healthcare invests billions in fast-evolving AI solutions, I’m convinced that leveraging AI to expand automation and save time in healthcare won't work unless we prioritize helping these doctors operate at the top of their license. Every patient has a rich story. Primary care physicians are tasked with quickly finding and reviewing those personal stories in
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Aligned Marketplace Secures $3M for Advanced Primary Care

by Fred Pennic 01/27/2025 Leave a Comment

Aligned Marketplace Secures $3 Million to Fuel Growth and Expand Access to Advanced Primary Care

What You Should Know:  - Aligned Marketplace, a leading platform connecting self-insured employers with advanced primary care (APC) providers secures $3M in seed funding led by existing investors A* and Maverick Ventures.  - The funding will fuel the company's continued growth and expansion as it addresses the rising demand for affordable, high-quality primary care solutions. - This announcement follows a successful year for Aligned Marketplace, which included an initial $8M
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Centivo Launches No-Cost Virtual Primary Care

by Syed Hamza Sohail 01/23/2025 Leave a Comment

Centivo Launches No-Cost Virtual Primary Care

What You Should Know: - Centivo, a pioneering healthcare company committed to making quality healthcare radically affordable, is thrilled to announce the launch of Centivo Care, a virtual primary care practice seamlessly integrated into Centivo-administered health plans. -  This innovative platform addresses the growing challenge of primary care access, offering a streamlined digital experience that connects patients and providers with unprecedented ease. Revolutionizing Healthcare
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PeopleOne Health Raises $32.3M to Reimagine Value-Based Primary Care

by Fred Pennic 10/24/2024 Leave a Comment

PeopleOne Health Raises $32.3M to Reimagine Value-Based Primary Care

What You Should Know:  - PeopleOne Health, a pioneer in value-based primary care, has secured up to $32.3M in Series B funding led by GV (Google Ventures), with participation from notable investors including healthcare entrepreneur Glen Tullman.  - The funding will accelerate PeopleOne Health's mission to transform primary care by providing a comprehensive, patient-centric, and cost-effective health benefit. Addressing the Healthcare Crisis As healthcare costs continue to
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HLTH: Cleveland Clinic, Amazon One Medical Partner to Expand Primary Care Access in Northeast Ohio

by Fred Pennic 10/21/2024 Leave a Comment

Amazon to Acquire One Medical for $3.9B

What You Should Know:  - Academic health system Cleveland Clinic and Amazon One Medical, a hybrid virtual and in-person primary care provider, are collaborating to improve access to seamless and coordinated care in Northeast Ohio.  - The strategic partnership will leverage the strengths of both organizations to offer patients a comprehensive and convenient healthcare experience. Expanding Access to Primary Care Amazon One Medical will open its first primary care office in
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