Technology giants and other non-traditional players are moving into the healthcare market, giving consumers a host of new options for how and where they obtain services. Everyone from Apple and Amazon to G.E. and Berkshire Hathaway are disrupting the market by introducing new delivery models that emphasize simplicity, transparency and positive digital experiences.
Traditional players will need to recalibrate how they build market share due to this new consumerism threat. In fact, a
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Google My Business
Kyruus, Brandify Integrate to Improve Health System Local Search Capabilities
Kyruus, the leader in provider search and scheduling solutions for health systems, and Brandify, a location-based digital marketing solution for brands, today announced their partnership. Given that 2/3 of consumers search for providers near themselves or near a specific town/city, Kyruus and Brandify joined forces to enable health systems to give prospective (and returning) patients the accurate provider and location data they prioritize when searching for care.Impact of Location on Searching
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Google Recognizes Doctor.com as Only Google My Business Partner for Healthcare
Doctor.com, the first customer experience platform purpose-built for the healthcare industry, today announced that it has officially been recognized by Google as the only healthcare-exclusive organization to be a Featured Google My Business (GMB) Partner. This partnership enables Doctor.com clients to have unparalleled control over the Google My Business listings for all of their providers and facilities, a task which is often challenging for healthcare organizations.Doctor.com's platform
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