Last week, Under Armour held their "Connected Fitness Day" presentation hosted by the company's CEO Kevin Plank and Chief Financial Officer Brad Dickerson along with executives from the recently acquired MapMyFitness, Endomondo and MyFitnessPal, Yahoo Finance reports. The recent acquisitions have helped bolstered UA's position as one of the one of the world’s largest digital health and fitness communities in the world.
For Under Armour, 2015 is expected to be the year of investment and
Read More
Endomondo
Under Armour Acquires Health Apps Endomondo and MyFitnessPal
Under Armour, a leading Athletic-apparel maker has agreed to buy San Francisco-based MyFitnessPal for $475 million and Denmark-based Endomondo for $85 million. Combined with the recent purchase of MapMyFitness for $150M, these acquisitions will establish its position as one of the one of the world's largest digital health and fitness community with more than 120 million registered users worldwide.
MyFitnessPal
Powered by more than 80 million registered users, MyFitnessPal is the leading
Read More
