Health plans have invested heavily in engaging members. Text messages, mobile apps, outbound calls, direct mail and digital portals have created more opportunities than ever to connect with people throughout their healthcare journey. Yet many organizations continue to face persistent challenges with medication adherence, preventive care and chronic disease management.
The issue isn't that members aren't being reached. It's that their lives don't stand still.
Healthcare often treats
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Technology
What CMS’s Medicare App Library Means for Patient Access, Transparency, and Trust
CMS’s launch of the Medicare App Library marks an important step forward for consumer-directed healthcare. For years, interoperability efforts across the industry focused primarily on enabling patients to access and share their health information more easily. The App Library reflects how far the industry has come in making that vision more practical and accessible.
It also signals a broader shift. Health data is increasingly moving beyond traditional provider and payer environments into a
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PHTI Assessment Finds Virtual CKD Management Fails to Slow Disease Progression or Cut Costs
What You Should Know
The Peterson Health Technology Institute (PHTI) has released an independent health technology assessment evaluating virtual solutions for chronic kidney disease (CKD) management across stages 3–5.PHTI evaluated eight prominent commercial companies representing billions in private capital and market capitalization: DaVita Integrated Kidney Care (IKC), Evergreen Nephrology, Healthmap Solutions, Interwell Health, Kidneylink, Monogram Health, Somatus, and Strive Health.The
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GoodRx Launches Companion Family Plan Covering Children, Adults, and Pets with 250+ Free Medications
What You Should Know
Digital prescription and healthcare affordability leader GoodRx has launched the Companion Family Plan, expanding its direct-to-consumer everyday healthcare subscription to cover whole households, including domestic pets.Pricing is set at $24.99 per month on a month-to-month basis or $16.99 per month when billed annually, covering a primary subscriber and up to four dependents with no age limits.Members receive more than 250 eligible generic medications completely free
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The Next Phase of AgeTech: Integration Will Define the Future
AgeTech is reaching an inflection point—but not for the reasons expected.
Investment in technologies designed to support aging adults has surged, fueled by a rapidly expanding industry projected to be a $120 billion market by 2030, drawing in Big Tech, startups, and legacy healthcare companies alike — all racing to enable seniors to live safely, independently, and with dignity at home.
Yet despite this momentum, more technology is not
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Trump Administration Deploys $93.3M to Scale Surgical Robotics and Telehealth Across Georgia Rural Hospitals
What You Should Know
The Trump Administration announced a $93.3M federal investment under the Rural Health Transformation Program (RHTP) to expand telehealth, surgical robotics, and modern care models across rural Georgia.Completes Georgia’s $218+ million Year-1 funding commitment under the broader $50 billion federal RHTP framework established by the Working Families Tax Cuts Act.Prepares 87 rural Georgia hospitals to transition toward value-based and total cost of care payment models by
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Array Behavioral Care 2026 Report Reveals 95% Clinician Strain Amid False Capacity Confidence
What You Should Know
According to a nationwide survey released by Array Behavioral Care, 100% of hospital and health system leaders believe their behavioral health capacity meets or exceeds current demand, and 83% consider their models sustainable.Yet on the ground, 40% of those same administrators admit their facilities have turned away patients or instituted waitlists over the past year. The strain is acutely felt by clinical staff: 95% of surveyed clinicians report being forced to make
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Transcarent Launches Bundled Payment Model for CAR T and BiTE Cancer Therapies Across Community Providers
What You Should Know
Transcarent launched a first-of-its-kind bundled payment model for bispecific T-cell engager (BiTE) and chimeric antigen receptor (CAR) T-cell therapies delivered through community oncology providers.Addresses the primary cost driver for self-insured employers: the Business Group on Health’s survey found that cancer is the No. 1 condition driving employer healthcare costs for the fifth consecutive year, with 70% of employers citing it as their top cost driver.Breakthrough
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WebMD Ignite, CCS Health, and Medicine for the Greater Good Partner to Launch Collaborative Care Network
What You Should Know
WebMD Ignite, CCS Health, and Medicine for the Greater Good (a Johns Hopkins Medicine initiative) launched the Collaborative Care Network™ (CCN), a clinical-community operating platform for rural health systems.Aligns with the Centers for Medicare & Medicaid Services (CMS) Rural Health Transformation Program, which is distributing $50 billion between 2026 and 2030 to expand rural access, workforce, technology, and regional healthcare partnerships.Addresses major
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Therapeutic VR Is Reaching Clinical Care. It Needs a Safety Ledger
As of 2026, Medical Extended Reality (MXR) has transitioned from experimental pilot phases to an integrated component of the regulated medical device landscape. It is already part of the regulated medical device landscape in the United States, and the FDA now maintains a public list of AR and VR devices authorized for marketing. Some of those products are procedural or surgical, but others are clearly therapeutic, which means immersive care has moved beyond theory and into real clinical
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