It’s said that data is the lifeblood of the modern enterprise. While that’s certainly true, it’s also true that there is perhaps no industry as dependent on data – and protecting it – as the life sciences sector.
Of course, the very nature of data has evolved significantly over the past few years. What once consisted of straightforward records and research results has now expanded to include highly complex and distributed datasets generated by advanced technologies like genomics, AI-driven
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Is Leadership Bias Holding Back Virtual Healthcare Adoption?
Virtual healthcare has experienced a remarkable surge in recent years, with over 116 million users worldwide engaging in online doctor consultations in 2024 — a dramatic leap from just 57 million in 2019. This exponential growth underlines the increasing accessibility and potential of telehealth solutions, particularly in behavioral health. Unlike many other fields of medicine, behavioral health care often doesn't require physical examinations or tests, making it particularly well-suited for
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Gen Z Doesn’t Want to Answer Your Call: How Providers Can Customize Communications
Generation Z has never known a world without pervasive digital technology. From smartphones and social media to instant messaging and online shopping, technology has been a constant in their lives, with Gen Zers spending an average of 6 hours and 5 minutes on their phone daily.
That’s a lot of time to get comfortable with technology, and it’s made Gen Zers adept at navigating online tools and platforms. Their preference for digital solutions means that Gen Z now has a tacit expectation
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The Role of Incentives in Member Activation and Behavior Change
When members are engaged in proactive care, it can improve clinical outcomes and reduce costs. Still, despite health plans’ many efforts to modernize and improve the member experience, motivating members to be active participants in their healthcare remains a challenge.
Much of this challenge stems from a lack of clarity and transparency (what will something cost, which doctors or specialists are in the network, how to find and access care, etc.). Health plans have increased their
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The Future of EMRs: AI-Powered, Patient-Centric, and Interoperable
Imagine a world where a patient can visit any healthcare provider around the globe, and that provider has access to your entire health history and lifestyle habits within minutes, enough to diagnose what ails you and provide relief and treatment options. Imagine also a healthcare system that offers valuable insights to the provider along the way — like a little genie sitting on their shoulder, prompting necessary actionable insights based on evidence. That world might be years away at best, but
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The Rise of AI in Telemedicine: Enhancing Efficiency and Accessibility
One of the silver linings of the COVID-19 pandemic was the rise of telemedicine. The constraints imposed by the pandemic sparked a lasting trend of patients willing and able to seek healthcare solutions virtually. Since the pandemic, the rise of AI and its integration with telemedicine and digital health has seen significant investment growth, leading to enhanced patient care and reduced operation costs for healthcare providers and systems.
The global AI market in healthcare was
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How A Human-AI Partnership Can Boost Clinical Trial Recruitment
The demand for clinical trial testing is rising, from over 260,000 trials conducted in 2018 to nearly double that figure in 2024. This means that more trials are being conducted simultaneously than ever—a factor that adds to the already challenging process of finding clinical trial participants.
Because trial sponsors are struggling to find sufficient numbers of suitable participants, 80% of the world’s more than 450,000 clinical trials are at risk of
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Zombie Investments: The State of Private Equity in Healthcare
Private equity (PE) firms, once eager investors in the healthcare services sector, are facing a chilling reality. A confluence of factors including challenges recruiting and retaining physicians, reimbursement headwinds, accelerating labor costs and restrictive antitrust policies, have resulted in a string of high-profile failures, and are casting doubt on the future role of PE in healthcare. This shift has profound implications across the healthcare delivery spectrum – from hospitals and health
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Code Red: Healthcare Cybersecurity in a Post-Chevron World
In light of the recent Supreme Court decision overturning the Chevron deference, the regulatory landscape, especially concerning cybersecurity in healthcare, faces significant changes. The ruling in Loper Bright Enterprises v. Raimondo, which reversed the 1984 Chevron v. Natural Resources Defense Council precedent, alters how federal agencies can interpret and implement laws. This shift carries profound implications for the Department of Health and Human Services (HHS) and the Cybersecurity and
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Combining an Omnichannel Strategy with Benchmarking and Metrics to Engage Healthcare Professionals
A critical aspect of any pharma/life sciences commercialization strategy is to develop and deploy effective and meaningful ways to engage, inform and build trust with healthcare providers (HCPs). A brand can best meet its clinical and commercial objectives throughout its lifecycle by offering a well-orchestrated mix of information and resources in different digital and in-person formats that HCPs can easily access.
As with any multifaceted marketing and commercialization strategy, brand
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