What You Should Know:
– Wellth, a digital health company specializing in combining daily motivation with behavior change strategies secures $36M in Series C financing led by Mercato Partners, with participation from FCA Venture Partners, Comcast Ventures, and existing investors.
– The funding will be used to expand access to the Wellth app across Medicare Advantage, Medicaid, D-SNP, and other high-need populations. The company will also use the funds to accelerate product innovation and partner growth.
Health Plans Embrace Daily Care Motivation
Wellth’s model leverages behavioral economics and financial incentives to encourage members to complete daily health actions, such as taking medications, checking blood pressure, and attending preventive care visits. The goal is to help members build lasting habits that lead to better health outcomes and a measurable return on investment (ROI) for partners.
To date, members have completed over 50 million daily check-ins, achieving an average 90% care plan adherence, a 51% reduction in inpatient admissions, and a 16% improvement in medication adherence (PDC). The app has also contributed to 4+ Star ratings across Medicare Part C and D measures and helped reduce avoidable healthcare costs.
AI for Personalized Care
The funding will enable Wellth to introduce new generative AI capabilities that personalize motivation and care journeys for each individual. The company will leverage a decade of behavioral data and health outcomes to power these new features.
