What You Should Know:
– mPulse®, a frontrunner in Health Experience and Insights (HXI) technology, announced its acquisition of Zipari, Inc., a prominent player in healthcare consumer experience technology.
– This strategic acquisition underscores mPulse’s commitment to driving market leadership through robust growth and an unwavering focus on enhancing the healthcare consumer journey.
Strengthening Market Leadership and Innovation
The acquisition solidifies mPulse’s position as a leader in healthcare innovation, significantly expanding its reach while sustaining a strong and profitable growth trajectory. With this expansion, mPulse now partners with more than 400 leading healthcare organizations, including an impressive 29 of the 30 largest health plans in the United States.
The transaction brings together mPulse’s HXI technology, which seamlessly integrates health portals, omnichannel consumer engagement, and predictive analytics, with Zipari’s proven track record of enabling healthcare organizations to drive high-value customer engagement actions while optimizing back-office workflows. This powerful combination is poised to deliver transformative value for health plans, third-party administrators (TPAs), and leading healthcare organizations through enhanced consumer experiences, improved operational efficiencies, and ultimately, better health outcomes.
A Comprehensive CX Platform for Healthcare Payers
Zipari’s CX platform offers a plug-and-play suite of CX software solutions tailored to the needs of insurers, TPAs, and U.S. healthcare payers of all sizes. Zipari’s team is a passionate group of experts and advocates dedicated to creating transformative CX technology that simplifies and improves the health insurance experience for everyone.
“Health plans continue to operate with legacy technology, fragmented data and complex point solutions that impede innovation and advancements to the health consumer experience,” said Bob Farrell, CEO of mPulse. “Together, Zipari and mPulse provide enhanced digital offerings that expand the abilities of healthcare organizations to understand and anticipate the needs of health consumers by delivering agile, personalized experiences at every step of the consumer health journey. We are excited to welcome Zipari’s world-class team and industry leading customers to mPulse.”
