Aegis, a technology enabled company that develops and implements revenue growth strategies for hospitals has merged with Clariture, a data-driven healthcare digital marketing platform to form Trilliant Health. As part of the merger, Clariture and Aegis will become the first two business units of Trilliant Health that intends to build a portfolio of diverse healthcare technology services united by a single mission: to make hospitals stronger.
As a result of the merger, Martin Ventures, which backed Clariture, is now the largest shareholder of Trilliant Health, and Charlie Martin has joined the Trilliant Health board of directors. Hal Andrews will serve as CEO of Trilliant Health and Aegis, and will continue to serve on the board. Devin Carty will resign as CEO of Clariture to serve as the chairman of the board for Trilliant Health. Jeff Snyder, co-founder of Clariture, will become president of the Clariture business unit under Trilliant Health.
Vibrant hospitals are essential to the growth and economic success of communities but are increasingly challenged by the triad of declining reimbursements, growing expenses, and an unpredictable regulatory future. To meet these challenges, and more, hospitals need solutions for profitable revenue growth now more than ever before.
Trilliant Health will focus on assembling a syndicate of best-in-class technology, data, and marketing solutions to deliver market-specific and patient-level intelligence that helps hospitals find, attract, and retain commercially insured patients.
Both Aegis and Clariture have built a strong foundation from which they can grow, providing prescriptions for growth for over 500 hospitals, health systems, and ambulatory surgery centers across the country. Aegis has more than three decades of experience helping hospitals develop meaningful and profitable relationships with physicians and employers, and Clariture’s digital marketing platform reaches consumers at the critical time in which they are searching for care for themselves or a loved one.
“During this time of unprecedented change, hospitals are struggling to find a solution to remain profitable. Trilliant Health serves as a launching pad for a growing portfolio of services to make hospitals stronger so they can continue to fulfill their mission and provide high-quality and compassionate care to the communities they serve,” said Hal Andrews, a former merger and acquisitions attorney turned decade-long healthcare executive. Mr. Andrews will serve as CEO of Aegis and Trilliant Health.
