• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer

  • Opinion
  • Health IT
    • Behavioral Health
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Patient Engagement
    • Population Health Management
    • Revenue Cycle Management
    • Social Determinants of Health
  • Digital Health
    • AI
    • Blockchain
    • Precision Medicine
    • Telehealth
    • Wearables
  • Life Sciences
  • Investments
  • M&A
  • Value-based Care
    • Accountable Care (ACOs)
    • Medicare Advantage

Price Reset 2026: How Trump’s ‘Great Healthcare Plan’ Slashes Drug Costs at Trumprx.gov

by Fred Pennic 01/15/2026 Leave a Comment

  • LinkedIn
  • Twitter
  • Facebook
  • Email
  • Print
Trump Unveils 'The Great Healthcare Plan': A Global Price-Matching Pivot to Settle the Affordability Crisis

What You Should Know

– Today, President Donald J. Trump has launched “The Great Healthcare Plan,” a sweeping initiative designed to lower prescription drug costs to the lowest international levels and reduce insurance premiums by over 10%.

– The “Great Healthcare Plan” shifts taxpayer-funded subsidies away from “big insurance companies” to be delivered directly to the American people, while mandating unprecedented “Plain-English” transparency standards for every insurer and provider nationwide.


The Global Price Reset: Slashing Drug Costs by 500%

The cornerstone of the plan is the codification of “Most-Favored-Nation” deals, ensuring Americans pay the same low prices for prescription drugs as people in other countries. Building on previous insulin affordability measures, this policy aims to blow the roof off pharmaceutical pricing through a new digital portal, Trumprx.gov.

  • International Parity: The plan mandates the lowest price in the world for domestic prescriptions, which the administration claims will bring costs down by 80% to 90% in some cases.
  • OTC Expansion: To reduce “costly and time-consuming” doctor visits, more verified safe drugs will be moved to over-the-counter (OTC) status, increasing competition and consumer choice.
  • Grandfathering Negotiated Deals: Voluntarily negotiated deals with HHS/CMS currently in place will remain protected.

Direct-to-Consumer Subsidies: Ending the ‘Middleman Kickback’

The Great Healthcare Plan represents a fundamental shift in how federal funds flow through the healthcare ecosystem. By bypassing the “big insurance companies,” the administration intends to put patients back in control of their care.

  • The $36 Billion Savings: Funding a cost-sharing reduction program is projected by the CBO to reduce the most common plan premiums by over 10%.
  • Eliminating PBM Kickbacks: The plan aims to end “kickbacks” paid by Pharmacy Benefit Managers (PBMs) to brokerage middlemen, which the administration identifies as a hidden driver of premium hikes.
  • Health Savings Accounts: Extra money will be sent directly into personal healthcare savings accounts, allowing eligible Americans to “buy the health insurance of their choice”.

Accountability Mandate: The ‘Plain-English’ Standard

To address what the President calls the “scam” of confusing medical billing, the plan orders a total overhaul of how insurers communicate with the public.

Insurers must now publicly disclose on their websites:

  1. Overhead vs. Care: The exact percentage of revenue spent on actual claims versus executive profits and overhead.
  2. Denial Rates: The percentage of insurance claims they reject.
  3. Wait Times: Average wait times for routine care services.

While many healthcare “plans” are merely conceptual, The Great Healthcare Plan is being framed as an immediate operational directive. By requiring any provider accepting Medicare or Medicaid to “Post Prices on the Wall,” the administration is leveraging the nation’s largest payer as a hammer to force market-wide transparency.

For more information on The Great Healthcare Plan visit: greathealthcare.gov.

  • LinkedIn
  • Twitter
  • Facebook
  • Email
  • Print

Tap Native

Get in-depth healthcare technology analysis and commentary delivered straight to your email weekly

Reader Interactions

Primary Sidebar

Subscribe to HIT Consultant

Latest insightful articles delivered straight to your inbox weekly.

Submit a Tip or Pitch

Featured Insights

Aligning IT & Clinical Teams: How to Reduce Friction and Improve Communication

Most-Read

KLAS 2026 EHR Market Share Report: Epic Gains as Oracle Health Faces Third Year of Losses

KLAS 2026 EHR Market Share Report: Epic Gains as Oracle Health Faces Third Year of Losses

Qualtrics Acquires Press Ganey Forsta for $6.75B to Create the Most Comprehensive AI Experience Platform

M&A: Qualtrics Completes $6.75B Acquisition of Press Ganey Forsta

Viz.ai Launches Viz Pulmonary™ Suite: AI-Powered Workflows for COPD, Lung Nodules, and PE

Viz.ai Launches Viz Pulmonary™ Suite: AI-Powered Workflows for COPD, Lung Nodules, and PE

PathAI Partners to Deploy First AI-Powered Biospecimen Solutions

Roche Acquires PathAI to Automate Cancer Diagnostics in $1B Deal

Vocal Biomarkers: Helping Clinicians Detect What Patients Hesitate to Share

Vocal Biomarkers: Helping Clinicians Detect What Patients Hesitate to Share

Aidoc Secures $150M to Accelerate Enterprise-Scale Clinical AI Across 2,000 Hospitals

OpenAI Launches ChatGPT for Clinicians: Free AI Documentation and Research Tool for Verified Physicians

OpenAI Launches ChatGPT for Clinicians: Free AI Documentation and Research Tool for Verified Physicians

IKS Health Acquires TruBridge for Rural EHR and RCM Solutions Expansion

IKS Health Acquires TruBridge for Rural EHR and RCM Solutions Expansion

UT Austin is Building the Nation's First 'AI-Native' Hospital, Backed by $750M

Why UT Austin is Building an ‘AI-Native’ Hospital from Scratch

The Medtech Pitch Deck Casino: Why Hype Still Wins, and How Scrutiny Could Improve Everyone’s Odds

The Casino Model: Why Medtech VCs Are Betting Billions on Unproven AI

Secondary Sidebar

Footer

Company

  • About Us
  • 2026 Editorial Calendar
  • Advertise with Us
  • Reprints and Permissions
  • Op-Ed Submission Guidelines
  • Contact
  • Subscribe

Editorial Coverage

  • Opinion
  • Health IT
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Population Health Management
    • Revenue Cycle Management
  • Digital Health
    • Artificial Intelligence
    • Blockchain Tech
    • Precision Medicine
    • Telehealth
    • Wearables
  • Startups
  • Value-Based Care
    • Accountable Care
    • Medicare Advantage

Connect

Subscribe to HIT Consultant Media

Latest insightful articles delivered straight to your inbox weekly

Copyright © 2026. HIT Consultant Media. All Rights Reserved. Privacy Policy |