• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer

  • Opinion
  • Health IT
    • Behavioral Health
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Patient Engagement
    • Population Health Management
    • Revenue Cycle Management
    • Social Determinants of Health
  • Digital Health
    • AI
    • Blockchain
    • Precision Medicine
    • Telehealth
    • Wearables
  • Life Sciences
  • Investments
  • M&A
  • Value-based Care
    • Accountable Care (ACOs)
    • Medicare Advantage

Half of Consumers Will Abandon Health Products Lacking Clear Scientific Evidence, Survey Reveals

by Jasmine Pennic 09/16/2025 Leave a Comment

  • LinkedIn
  • Twitter
  • Facebook
  • Email
  • Print
Half of Consumers Will Abandon Health Products Lacking Clear Scientific Evidence, Survey Reveals

What You Should Know: 

A new survey by Lindus Health, a clinical trial company, has reveals that transparency about side effects and long-term safety are the top factors Americans consider when buying health products. 

– The survey, which asked 175 participants about their health-based purchasing behaviors, revealed a significant gap between what consumers want and the information provided by physicians and manufacturers.

– The findings show that less than 14% of respondents follow their physician’s recommendations on health products. In open-ended responses, more than half of the participants said they wished that information on side effects, product usage, and product safety were easier to find. This highlights a pressing unmet need for transparency in consumer health.


The Critical Role of Clinical Evidence

When asked what clinical evidence would most influence their purchase, 29% of respondents cited long-term safety data, 22% wanted before/after clinical data like lab results, and 20% valued self-reported symptom improvement. The research also found that around 46% of respondents have decided against a purchase or stopped using a product due to a lack of clear information or evidence.


Addressing The Trust Gap and the Future of Digital Health

The same concerns about transparency and evidence may be impacting consumer skepticism toward new digital health tools. Only 29% of respondents reported using digital health technologies. The majority continue to rely on traditional options like vitamins and supplements (84%) and OTC medications (59%), which have years of research data and widespread confidence behind them.

Lindus Health aims to address this “trust gap” by delivering high-quality clinical trials, real-world evidence (RWE) studies, and health claims research for consumer health products. The company is focused on generating the robust data needed for consumers to make more informed purchasing decisions.

“The best way to bridge this divide is through high-quality evidence generation—and that’s where Lindus comes in,” said Meri Beckwith, Co-CEO of Lindus Health. “By executing research with consumers’ needs top-of-mind, we’re capturing the data we need so consumers can trust the health products they regularly buy are both safe and effective without sacrificing affordability.”

  • LinkedIn
  • Twitter
  • Facebook
  • Email
  • Print

Tap Native

Get in-depth healthcare technology analysis and commentary delivered straight to your email weekly

Reader Interactions

Primary Sidebar

Subscribe to HIT Consultant

Latest insightful articles delivered straight to your inbox weekly.

Submit a Tip or Pitch

HLTH 2025 Coverage

HLTH 2025 Day 1 Summary & Insights: AMA Launches AI Governance Center, Google Cloud, Microsoft, ChatGPT for Medicine

Featured Interview

ConcertAI VP Shares View on AI Hallucinations and the Fabricated Data Crisis in Scientific Publishing

Most-Read

Cleveland Clinic and Khosla Ventures Form Strategic Alliance to Accelerate Healthcare Innovation

Cleveland Clinic and Khosla Ventures Form Strategic Alliance to Accelerate Healthcare Innovation

Northwell Health Selects to Deploy Abridge’s Ambient AI Across 28 Hospitals

Northwell Health to Deploy Abridge’s Ambient AI Across 28 Hospitals

Omada Health Launches "Nutritional Intelligence" with AI Agent OmadaSpark

Omada Health Launches AI-Powered Meal Map to Transform Nutrition for Cardiometabolic Patients

From Overwhelmed to Optimized: How AI Agents Address Staffing Challenges and Burnout in Healthcare

From Overwhelmed to Optimized: How AI Agents Address Staffing Challenges and Burnout in Healthcare

Qualtrics Acquires Press Ganey Forsta for $6.75B to Create the Most Comprehensive AI Experience Platform

Qualtrics Acquires Press Ganey Forsta for $6.75B to Create the Most Comprehensive AI Experience Platform

Pfizer and Trump Administration Announce Landmark Agreement to Lower Drug Costs

Pfizer and Trump Administration Announce Landmark Agreement to Lower Drug Costs

KLAS Report: Epic's Native Ambient Speech Tool Reshapes Customer AI Strategies

KLAS Report: Epic’s Native Ambient Speech Tool Reshapes Customer AI Strategies

Epic Unveils MyChart Central and New APIs to Advance Interoperability at Open@Epic

Epic Outlines Roadmap for Next-Generation Data Sharing at Open@Epic

Epic Launches Comet: A New AI Platform to Predict Patient Health Journeys

Epic Launches Comet: A New AI Platform to Predict Patient Health Journeys

RevSpring to Acquire Kyruus Health, Creating a Unified Patient Experience

RevSpring to Acquire Kyruus Health, Creating a Unified Patient Experience

Secondary Sidebar

Footer

Company

  • About Us
  • Advertise with Us
  • Reprints and Permissions
  • Op-Ed Submission Guidelines
  • Contact
  • Subscribe

Editorial Coverage

  • Opinion
  • Health IT
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Population Health Management
    • Revenue Cycle Management
  • Digital Health
    • Artificial Intelligence
    • Blockchain Tech
    • Precision Medicine
    • Telehealth
    • Wearables
  • Startups
  • Value-Based Care
    • Accountable Care
    • Medicare Advantage

Connect

Subscribe to HIT Consultant Media

Latest insightful articles delivered straight to your inbox weekly

Copyright © 2025. HIT Consultant Media. All Rights Reserved. Privacy Policy |