• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer

  • Opinion
  • Health IT
    • Behavioral Health
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Patient Engagement
    • Population Health Management
    • Revenue Cycle Management
    • Social Determinants of Health
  • Digital Health
    • AI
    • Blockchain
    • Precision Medicine
    • Telehealth
    • Wearables
  • Life Sciences
  • Investments
  • M&A
  • Value-based Care
    • Accountable Care (ACOs)
    • Medicare Advantage

Rush University to Host Colonoscopy Study Using Apple Vision Pro

by Fred Pennic 06/25/2025 Leave a Comment

  • LinkedIn
  • Twitter
  • Facebook
  • Email
  • Print

What You Should Know: 

– Cosmo Pharmaceuticals has announced it will begin the first-ever human usability study of a new software application that integrates Medtronic’s GI Genius™ AI module with Apple Vision Pro. 

– The study, set to launch in July 2025 at Rush University Medical Center, will evaluate the use of spatial computing to deliver real-time, AI-powered insights to physicians during live colonoscopy procedures.

First-of-its-Kind Clinical Study on the Use of GI Genius

This initiative aims to create a more intuitive and powerful workflow for gastroenterologists. The software application, designed by Cosmo, will allow physicians wearing the Apple Vision Pro headset to see critical data and AI-generated highlights from the GI Genius™ module overlaid within their real-world view. This seamless integration means vital information can be accessed heads-up, without the need to look away from the patient or the primary endoscopy screen.

The GI Genius™ module, distributed exclusively by Medtronic, is already a powerful tool in the fight against colorectal cancer. It uses artificial intelligence to help physicians identify potentially cancerous polyps, increasing the adenoma detection rate (ADR) by as much as 14.4%. By connecting this proven AI with the immersive, high-resolution display of Apple Vision Pro, Cosmo hopes to unlock a new level of clinical efficiency and focus.

“By integrating the GI Genius™ module with Apple Vision Pro, we will be delivering an entirely new experience – intelligent, and intuitive,” said Giovanni Di Napoli, CEO of Cosmo. “This is what the future of medicine looks like: real-time AI, embedded naturally into the physician’s workflow by blending digital content with the physical world.”

The landmark usability study will be conducted on patients undergoing routine colonoscopies at Rush University Medical Center in Chicago. It will be led by Dr. Irving Waxman, a renowned figure in the field who serves as the James R. Lowenstine Professor and Chief of the Division of Digestive Diseases & Nutrition at Rush.

“What Cosmo has built by connecting the GI Genius™ module with Apple Vision Pro is extraordinary. It has the potential to revolutionize how we practice – by giving us AI-powered insights exactly when and where we need them,” said Dr. Waxman. “This is not just an incremental improvement – it’s a complete reimagining of procedural medicine, and I’m proud that Rush is leading the way.”

Future Plans

The results of this study will be a critical component of Cosmo’s planned submission to the U.S. Food and Drug Administration (FDA), which is expected to follow shortly after the study’s conclusion.

  • LinkedIn
  • Twitter
  • Facebook
  • Email
  • Print

Tagged With: apple

Tap Native

Get in-depth healthcare technology analysis and commentary delivered straight to your email weekly

Reader Interactions

Primary Sidebar

Subscribe to HIT Consultant

Latest insightful articles delivered straight to your inbox weekly.

Submit a Tip or Pitch

Featured Interview

Reach7 Diabetes Studios Founder Chun Yong on Reimagining Chronic Care with a Concierge Medical Model

Most-Read

HHS Finalizes HTI-4 Rule: Prior Authorization & E-Prescribing Interoperability

HHS Finalizes HTI-4 Rule: Prior Authorization & E-Prescribing Interoperability

Meaningful Use Penalties_Meaningful Use_Partial Code Free_Senators Urge CMS to Establish Clear Metrics for ICD-10 Testing

CMS Finalizes TEAM Model: A New Era of Value-Based Surgical Care

White House Event Unveils CMS Health Tech Ecosystem Initiative

White House Event Unveils CMS Health Tech Ecosystem Initiative

Digital Health Faces Q2'25 Pullback: Funding Falls to 5-Year Low, But AI Dominates and $1B+ IPOs Emerge

Healthcare Investment Shifts in 1H 2025: AI Remains a Bright Spot Amidst Fundraising Decline

Digital Health Faces Q2'25 Pullback: Funding Falls to 5-Year Low

Digital Health Faces Q2’25 Pullback: Funding Falls to 5-Year Low

Beyond the Hype: Building AI Systems in Healthcare Where Hallucinations Are Not an Option

Beyond the Hype: Building AI Systems in Healthcare Where Hallucinations Are Not an Option

Health IT Sector Navigates Policy Turbulence with Resilient M&A

Health IT’s New Chapter: IPOs Return, Resilient M&A, Valuations Rise in 1H 2025

PwC Report: US Medical Cost Trend to Remain Elevated at 8.5% in 2026

PwC Report: US Medical Cost Trend to Remain Elevated at 8.5% in 2026

Philips Launches ECG AI Marketplace, Partnering with Anumana to Enhance Cardiac Care with AI-Powered Diagnostics

Philips Launches ECG AI Marketplace, Partnering with Anumana to Enhance Cardiac Care with AI-Powered Diagnostics

WeightWatchers Emerges from Bankruptcy, Launches New Menopause Program

WeightWatchers Emerges from Bankruptcy, Launches New Menopause Program

Secondary Sidebar

Footer

Company

  • About Us
  • Advertise with Us
  • Reprints and Permissions
  • Submit An Op-Ed
  • Contact
  • Subscribe

Editorial Coverage

  • Opinion
  • Health IT
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Population Health Management
    • Revenue Cycle Management
  • Digital Health
    • Artificial Intelligence
    • Blockchain Tech
    • Precision Medicine
    • Telehealth
    • Wearables
  • Startups
  • Value-Based Care
    • Accountable Care
    • Medicare Advantage

Connect

Subscribe to HIT Consultant Media

Latest insightful articles delivered straight to your inbox weekly

Copyright © 2025. HIT Consultant Media. All Rights Reserved. Privacy Policy |