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Aligned Marketplace Secures $3M for Advanced Primary Care

by Fred Pennic 01/27/2025 Leave a Comment

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What You Should Know: 

– Aligned Marketplace, a leading platform connecting self-insured employers with advanced primary care (APC) providers secures $3M in seed funding led by existing investors A* and Maverick Ventures. 

– The funding will fuel the company’s continued growth and expansion as it addresses the rising demand for affordable, high-quality primary care solutions.

– This announcement follows a successful year for Aligned Marketplace, which included an initial $8M seed funding round, the official launch of its innovative marketplace, and the addition of numerous Fortune 500 customers. The company is also set to present its partnership with 7-Eleven at the 2025 Conference Board Health Conference, showcasing its commitment to expanding access to APC nationwide.

Advanced Primary Care: A Cost-Effective Solution for Employers

Advanced primary care (APC) is transforming healthcare delivery by focusing on a holistic, patient-centered approach. Unlike traditional fee-for-service models, APC integrates value-based care principles, aligning provider incentives with improved health outcomes and cost efficiency.

With healthcare costs continuing to rise, employers are seeking innovative solutions to manage expenses. APC offers a compelling alternative to traditional primary care, with proven benefits such as:

  • Improved quality of care: APC emphasizes preventive care and chronic disease management, leading to better health outcomes.
  • Enhanced patient experience: Patients receive personalized, coordinated care that addresses their individual needs.
  • Reduced costs: Studies show that APC can reduce employer total medical costs by up to 15%.

Empowering Employers with Innovative Tools

Aligned Marketplace also provides employers with valuable tools to manage their healthcare benefits and engage their employees:

  • Population Health Analytics: Identify and address the needs of high-risk populations.
  • Personal Health Assistants: Provide person
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