What You Should Know:
– Salesforce announced the general availability of Life Sciences Cloud, a platform for pharmaceutical (pharma) and medical technology (medtech) organizations to help personalize patient and healthcare professional (HCP) engagement and streamline clinical operations with data, automation, and trusted AI.
– By harnessing the power of AI and automation, it empowers pharma and medtech companies to streamline operations, improve patient care, and ultimately accelerate the development of life-saving treatments.
The Challenge: Time-Consuming Trials and Patient Drop-Off
Recruiting participants for clinical trials is a notoriously cumbersome process, often taking up to one-third of a study’s duration. Shockingly, 80% of trials fail to enroll enough patients, leading to delays and inflated costs. Even after a drug reaches the market, patient adherence remains a significant hurdle. Studies reveal that nearly 40% of patients abandon their medication within the first year. Life Sciences Cloud tackles these challenges head-on, empowering pharma and medtech companies to improve efficiency, enhance patient support, and strengthen relationships with healthcare professionals (HCPs).
Innovation at its Finest: AI Streamlines Processes
Life Sciences Cloud leverages the robust Einstein 1 Platform to deliver an end-to-end, AI-powered solution. Here are some of the key features designed to improve patient recruitment, clinical trial management, and patient care:
- Participant Recruitment & Enrollment: This feature empowers Contract Research Organizations (CROs), clinical trial sites, and sponsors to identify qualified and diverse candidates. Utilizing generative AI, research coordinators can match patients to appropriate trials based on eligibility criteria, significantly reducing manual screening and saving precious time. Additionally, patient portals simplify trial discovery for eligible individuals, allowing them to express interest in relevant studies.
- Patient Benefits Verification: Life Sciences Cloud simplifies the often-complex process of determining out-of-pocket costs and financial assistance options for patients. Features include insurance coverage analysis, proactive alerts for expiring service level agreements (SLAs), and a centralized dashboard for easy access to patient benefit information. This empowers patient service agents to generate benefits summaries and streamline re-verification processes, ensuring continuity of care for patients.
- Patient Program Outcome Management: This feature assists patient service teams in capturing and analyzing the impact of educational and support programs. By tracking patient milestones and generating reports on program effectiveness, healthcare providers can identify successful engagement tactics and tailor programs to improve medication adherence and reduce treatment drop-off rates.
Enhanced HCP Engagement & Unified Data Platform
Life Sciences Cloud for Customer Engagement streamlines interactions with HCPs, providing a holistic view for marketing, sales, and medical science liaison teams. This eliminates redundant outreach and ensures compliance through comprehensive audit trails. Real-time insights, analytics, and past interaction history are readily available within workflows, empowering onsite sales representatives to deliver dynamic presentations and track engagement metrics directly from their mobile devices.
Furthermore, the Unified Data Platform, built on Salesforce Data Cloud and MuleSoft for Life Sciences, offers a complete and harmonized view of each patient and HCP. Data from various sources like emails, reports, and scientific publications is integrated into a unified data model. This allows for building comprehensive patient profiles, personalizing interactions, and fostering stronger connections between HCPs and patients. Additionally, Salesforce’s open ecosystem allows for seamless integration of third-party data, enabling personalized content delivery to HCPs.
Availability
Life Sciences Cloud offers a phased rollout:
- Now Available: Participant Recruitment and Enrollment features with screening, e-consent, and simple randomization. Pharmacy Benefits Verification. Unified Data Platform.
- Late 2024: AI enhancements for patient recruitment matching.
- October 2024: Patient Program Outcome Management.
- September 2025: Life Sciences Cloud for Customer Engagement.
“With a backdrop of rising drug costs, frustrated doctors, confused patients, and regulatory scrutiny, life sciences organizations must find ways to do more with less. AI opens the door for pharma and medtech organizations to reimagine their operations while promoting a focus on patients. With these new innovations from Salesforce, life sciences organizations can access the power of predictive and generative AI to make the best use of their data quickly, while helping to automate administrative tasks and identify potential risks in real time.” – Frank Defesche, Senior Vice President and General Manager for Life Sciences.
