• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer

  • Opinion
  • Health IT
    • Behavioral Health
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Patient Engagement
    • Population Health Management
    • Revenue Cycle Management
    • Social Determinants of Health
  • Digital Health
    • AI
    • Blockchain
    • Precision Medicine
    • Telehealth
    • Wearables
  • Life Sciences
  • Investments
  • M&A
  • Value-based Care
    • Accountable Care (ACOs)
    • Medicare Advantage

Cerebral Settles FTC Charges Over Data Privacy and Deceptive Practices

by Fred Pennic 06/11/2024 Leave a Comment

  • LinkedIn
  • Twitter
  • Facebook
  • Email
  • Print

What You Should Know: 

– The Department of Justice (DOJ), in conjunction with the Federal Trade Commission (FTC), announced a settlement with Cerebral Inc., a telehealth company, resolving allegations of data privacy violations, deceptive practices, and misleading cancellation procedures. 

– The government, however, is continuing its case against Cerebral’s former CEO and other executives, along with separate telehealth companies founded by the former CEO.

Cerebral Settles Charges, Agrees to Reforms

Cerebral has agreed to a settlement order that requires the company to:

  • Stop Misusing and Disclosing Patient Information: Cerebral must cease unauthorized collection and sharing of patient data with third parties for advertising purposes.
  • Improve Data Security and Privacy Practices: The company is required to implement stricter data security measures to safeguard sensitive patient information.
  • Provide Clear and Fair Cancellation Procedures: Cerebral must offer a simple and accessible process for users to cancel subscriptions and avoid unwanted recurring charges.

The settlement includes a $5 million consumer redress payment and a $10 million civil penalty, with $8 million suspended due to Cerebral’s limited ability to pay.

Government Continues Case Against Former Executives and Other Companies

The DOJ is continuing its pursuit of legal action against:

  • Cerebral’s Former CEO, Kyle Robertson, and Former Executive, Alex Martelli: The government alleges these individuals directed deceptive practices and data security breaches at Cerebral.
  • Telehealth Companies Founded by Former CEO: The complaint targets Zealthy Inc. (now Gronk Inc.), Bruno Health P.A., and their executive, German Echeverry. These entities are accused of similar violations related to data privacy, billing practices, and cancellation procedures.

Allegations Against Cerebral and Former Executives

The amended complaint details a series of alleged violations by Cerebral and its former leadership:

  • Misuse of Patient Data: Cerebral is accused of deploying online tracking tools that collected and transmitted user data to third parties without informed consent, contradicting the company’s claims of privacy and data security.
  • Chronic Data Security Breaches: Despite assurances of secure services, Cerebral’s deficient practices allegedly led to repeated unauthorized disclosures of user information.
  • Fake Online Reviews: The complaint alleges Cerebral, under the direction of former CEO Robertson, orchestrated the creation of fake positive reviews and suppression of negative reviews on online platforms.
  • Deceptive Billing and Cancellation Practices: Cerebral is accused of failing to clearly disclose billing terms and making it difficult for users to cancel subscriptions, leading to millions of dollars in charges for unwanted services.

The DOJ and FTC emphasized their commitment to protecting consumers in the growing telehealth industry. This case sends a message that telehealth companies must prioritize data privacy, security, and fair business practices.

“Consumers deserve to trust that their sensitive health information is handled responsibly,” said Principal Deputy Assistant Attorney General Brian M. Boynton. “We will continue to hold companies and executives accountable for violations of the law and ensure telehealth companies operate with integrity.”

  • LinkedIn
  • Twitter
  • Facebook
  • Email
  • Print

Tap Native

Get in-depth healthcare technology analysis and commentary delivered straight to your email weekly

Reader Interactions

Primary Sidebar

Subscribe to HIT Consultant

Latest insightful articles delivered straight to your inbox weekly.

Submit a Tip or Pitch

2026 Predictions & Trends

Healthcare 2026 Forecast: Executives on AI Survival, Financial Reckoning, and the End of Point Solutions

2026 Healthcare Executive Predictions: Why the AI “Pilot Era” Is Officially Over

Featured Research Report

Digital Health Funding Hits $14.2B in 2025: A Year of AI Exuberance and Market Bifurcation

Most-Read

Trump Unveils 'The Great Healthcare Plan': A Global Price-Matching Pivot to Settle the Affordability Crisis

Price Reset 2026: How Trump’s ‘Great Healthcare Plan’ Slashes Drug Costs at Trumprx.gov

Anthropic Debuts ‘Claude for Healthcare’ and Opus 4.5 to Engineer the Future of Life Sciences

Anthropic Debuts ‘Claude for Healthcare’ and Opus 4.5 to Engineer the Future of Life Sciences

OpenAI Debuts ChatGPT Health: A ‘Digital Front Door’ That Connects Medical Records to Agentic AI

OpenAI Debuts ChatGPT Health: A ‘Digital Front Door’ That Connects Medical Records to Agentic AI

From Genes to Hackers: The Hidden Cybersecurity Risks in Life Sciences

From Genes to Hackers: The Hidden Cybersecurity Risks in Life Sciences

Utah Becomes First State to Approve AI System for Prescription Renewals

Utah Becomes First State to Approve AI System for Prescription Renewals

NYC Health + Hospitals to Acquire Maimonides in $2.2B Safety Net Overhaul

NYC Health + Hospitals to Acquire Maimonides in $2.2B Safety Net Overhaul

KLAS Report: Why Hospitals Are Choosing Efficiency Over 'Agentic' AI Hype in 2025

KLAS Report: Why Hospitals Are Choosing Efficiency Over ‘Agentic’ AI Hype in 2025

Advanced Primary Care 2026: Top 6 Investments for Health Systems According to Harvard Medical School

Advanced Primary Care 2026: Top 6 Investments for Health Systems According to Harvard Medical School

AI Nutrition Labels: The Key to Provider Adoption and Patient Trust?

AI Nutrition Labels: The Key to Provider Adoption and Patient Trust?

Kristen Hartsell, VP of Clinical Services, RedSail Technologies

The Pharmacy Closures Crisis: How Independent Pharmacies Are Fixing Pharmacy Deserts

Secondary Sidebar

Footer

Company

  • About Us
  • 2026 Editorial Calendar
  • Advertise with Us
  • Reprints and Permissions
  • Op-Ed Submission Guidelines
  • Contact
  • Subscribe

Editorial Coverage

  • Opinion
  • Health IT
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Population Health Management
    • Revenue Cycle Management
  • Digital Health
    • Artificial Intelligence
    • Blockchain Tech
    • Precision Medicine
    • Telehealth
    • Wearables
  • Startups
  • Value-Based Care
    • Accountable Care
    • Medicare Advantage

Connect

Subscribe to HIT Consultant Media

Latest insightful articles delivered straight to your inbox weekly

Copyright © 2026. HIT Consultant Media. All Rights Reserved. Privacy Policy |