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Artera Expands Automated Referral Outreach to Stop Referral Leakage

by Syed Hamza Sohail 03/20/2024 Leave a Comment

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What You Should Know:

– Artera, a leading SaaS digital health provider, enhances its Artera Harmony platform with premium capabilities through Artera Referrals. This expansion aims to assist healthcare providers in optimizing referral communications, boosting patient outreach, engagement, and loyalty.

– Addressing the challenge of incomplete patient referrals and the priority to retain patients within networks, Artera Referrals offers a timely solution for healthcare providers, tackling referral leakage and management issues effectively.

Enhancing Referral Management with Artera: Key Features and Benefits

Artera Referrals empowers healthcare providers to ensure timely patient communication through automated referral outreach, instantaneous responses (for appointment reception, responses, and self-scheduling), and automated pre-visit communications, ensuring both patients and staff are well-prepared for appointments.

Artera Referrals comprises several key features:

1. Configuration and Filtering: Artera seamlessly integrates with the Electronic Health Record (EHR) system to receive referral data, facilitating automated outreach to patients for scheduling. Providers can tailor referral outreach based on various factors like schedule, authorization, priority status, and referral location.

2. Throttling Queues: This feature allows providers to regulate the timing and rate at which referral messages are sent, preventing call centers and staff from being overwhelmed. This results in higher conversion rates and enhances the overall patient experience.

3. Referral Conversation Templates: Staff are provided with seven pre-designed workflow templates, grounded in industry best practices, which can be utilized as-is or customized to align with specific requirements.

4. Performance Reporting: Providers gain access to comprehensive referral performance tracking, enabling them to pinpoint areas for improvement and optimize conversion rates. Additionally, they can analyze the financial impact of referral communication on the organization.

5. Filters and Triggers: Referral messages can be personalized and triggered based on specific criteria such as referral creation, changes in authorization status, and scheduling status alterations.

6. Writebacks: Automated integration with the Electronic Medical Record (EMR) system ensures that information such as appointment confirmations, cancellations, and outreach status updates are promptly reflected. This feature enhances efficiency for staff accessing patient data via the EMR, providing quick visibility into patient engagement status.

“Referral management is a significant and challenging issue facing healthcare providers,” said Zach Wood, Senior Vice President of Product and Partner Ecosystem, Artera. “Our new capabilities deliver automated, omnichannel referral outreach to quickly convert more patients and generate additional revenue for healthcare providers.”

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