• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer

  • Opinion
  • Health IT
    • Behavioral Health
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Patient Engagement
    • Population Health Management
    • Revenue Cycle Management
    • Social Determinants of Health
  • Digital Health
    • AI
    • Blockchain
    • Precision Medicine
    • Telehealth
    • Wearables
  • Startups
  • M&A
  • Value-based Care
    • Accountable Care (ACOs)
    • Medicare Advantage
  • Life Sciences
  • Research

Walmart Launches Optical Virtual Try-On and Online Prescription Purchases

by Fred Pennic 01/30/2024 Leave a Comment

  • LinkedIn
  • Twitter
  • Facebook
  • Email
  • Print

What You Should Know:

– Walmart is upping the ante with its new Optical Virtual Try-On (VTO) feature, allowing you to virtually “try on” hundreds of frames and purchase prescription glasses online.

– Walmart’s Optical Virtual Try-On and online prescription purchases offer a convenient, personalized, and exciting way to shop for eyewear.

Beyond the Basics: A Supercharged VTO Experience

While virtual try-on is gaining traction, Walmart’s offering takes it a notch higher. They utilize advanced 3D data and algorithms to create hyper-realistic digital twins of eyewear frames, giving you a precise picture of how they’ll look on your face. Forget clunky overlays; this is like stepping into a virtual mirror with your own personalized showcase!

Seamless Shopping from Click to Checkout

Here’s how it works:

  1. Browse the extensive collection: Over 750 trendy frames await you on Walmart.com or the Walmart app.
  2. Click “Try them on” on the product page and prepare for a virtual makeover.
  3. Allow a facial scan and watch the frames magically appear on your face, mimicking a real-life mirror experience.
  4. Customize your lenses: Select your prescription, pupillary distance, and even lens coatings for a personalized fit.
  5. Add your creation to your cart and checkout.
  6. Get finishing touches: Visit your local Walmart Vision Center for adjustments and expert advice from trained opticians.

More Than Just Virtual: A Commitment to Vision Wellness

Walmart’s commitment to eyewear extends beyond virtual experiences. They’re actively investing in their Vision Centers across the country, offering:

  • An expanded assortment: Find affordable high-quality frames, including popular brands like DKNY and Nike Eyewear, at every day low prices.
  • Reimagined Vision Centers: Enjoy an elevated shopping experience with dedicated spaces for trying on frames and finding the perfect fit.
  • Nationwide reach: Over 3,000 Vision Centers nationwide make it easy to fill prescriptions, shop for sunglasses, reading glasses, and contact lenses.
  • Investing in associates: Opticians receive ongoing training and certifications, ensuring you get the best possible care and advice.

“As a trusted health and wellness destination for over 33 years, we are dedicated to expanding our assortment and services to ensure we’re meeting our customers’ evolving needs – to live better and healthier lives. We continue to focus on improving access and convenience for our customers by allowing them to shop how and where they want. With the launch of Optical Virtual Try-On and online prescription eyewear shopping, we are taking the next step to help customers see better to live better,” said David Reitnauer, VP Optical, Walmart Health & Wellness.

  • LinkedIn
  • Twitter
  • Facebook
  • Email
  • Print

Tap Native

Get in-depth healthcare technology analysis and commentary delivered straight to your email weekly

Reader Interactions

Primary Sidebar

Subscribe to HIT Consultant

Latest insightful articles delivered straight to your inbox weekly.

Submit a Tip or Pitch

Featured Insights

 Selecting the Right EMR: A Practical Guide to Streamlining Your Practice and Enhancing Patient Care

Selecting the Right EMR: A Practical Guide to Streamlining Your Practice and Enhancing Patient Care

Featured Interview

Virta Health CEO: GLP-1s Didn’t Kill Weight Watchers, Its Broken Model Did

Most-Read

Beyond the Hype: Building AI Systems in Healthcare Where Hallucinations Are Not an Option

Beyond the Hype: Building AI Systems in Healthcare Where Hallucinations Are Not an Option

Health IT Sector Navigates Policy Turbulence with Resilient M&A

Health IT’s New Chapter: IPOs Return, Resilient M&A, Valuations Rise in 1H 2025

PwC Report: US Medical Cost Trend to Remain Elevated at 8.5% in 2026

PwC Report: US Medical Cost Trend to Remain Elevated at 8.5% in 2026

Philips Launches ECG AI Marketplace, Partnering with Anumana to Enhance Cardiac Care with AI-Powered Diagnostics

Philips Launches ECG AI Marketplace, Partnering with Anumana to Enhance Cardiac Care with AI-Powered Diagnostics

WeightWatchers Emerges from Bankruptcy, Launches New Menopause Program

WeightWatchers Emerges from Bankruptcy, Launches New Menopause Program

CMS Finalizes New Interoperability and Prior Authorization Rule

CMS Proposes 2026 Physician Fee Schedule Rule: Boosting Primary Care, Cutting Waste, and Modernizing Payments

Beyond SaaS: How Agent as a Service is Transforming Healthcare Automation

Beyond SaaS: How Agent as a Service is Transforming Healthcare Automation

New Strategies Needed: No Surprises Act and the Challenges for Payors with Provider Data Inaccuracies

Samsung Acquires Xealth to Accelerate Connected Care Vision

Samsung Acquires Xealth to Accelerate Connected Care Vision

AI Dominates Digital Health Investment in First Half of 2025

Rock Health Report: AI Dominates Digital Health Investment in First Half of 2025

Secondary Sidebar

Footer

Company

  • About Us
  • Advertise with Us
  • Reprints and Permissions
  • Submit An Op-Ed
  • Contact
  • Subscribe

Editorial Coverage

  • Opinion
  • Health IT
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Population Health Management
    • Revenue Cycle Management
  • Digital Health
    • Artificial Intelligence
    • Blockchain Tech
    • Precision Medicine
    • Telehealth
    • Wearables
  • Startups
  • Value-Based Care
    • Accountable Care
    • Medicare Advantage

Connect

Subscribe to HIT Consultant Media

Latest insightful articles delivered straight to your inbox weekly

Copyright © 2025. HIT Consultant Media. All Rights Reserved. Privacy Policy |