What You Should Know:
– BehaVR and Fern Health have merged to create RealizedCare, a new company that will provide digital care management solutions for chronic pain. RealizedCare’s platform combines digital therapeutics (DTx) with traditional wraparound services to deliver personalized care at scale.
– The company has partnered with Grünenthal, a global research-based pharmaceutical company, as a strategic investor.
Chronic Pain Challenges
Chronic pain affects an estimated 52 million adults in the U.S., driving substantial healthcare costs. RealizedCare aims to disrupt care delivery, offering a personalized and integrated approach to managing chronic pain. Fern Health’s chronic pain programs, initially developed with Massachusetts General Hospital, focus on holistic, multi-modal care. The merger combines Fern Health’s virtual offering with BehaVR’s expertise in building immersive, evidence-based DTx, enhancing engagement and impact across RealizedCare’s therapeutics suite.
Engagement with Health Plans and Providers
RealizedCare will collaborate with health plans, employers, and value-based providers, offering a fully managed solution to identify, assess, and engage members with chronic pain. The platform guides individuals through a personalized care journey, incorporating digital interventions, community support, and direct clinician referrals when necessary.
RealizedCare’s offering includes assigning a pain coach to members, delivering personalized care plans comprising pain neuroscience education, mindfulness practices, calming experiences, and immersive, gamified, graded exercise and movement. Members gain access to PatientsLikeMe’s community of over 160,000 individuals living with chronic pain, providing peer and community support, enriching the care experience.
“We’ve spent the last five years building, perfecting and validating evidence-based, immersive, digital therapeutics designed to address fear and pain,” said Aaron Gani, founder and CEO of BehaVR and CEO of RealizedCare.”Through this new offering, we will unlock the power of those interventions to scale personalized care to individuals impacted by chronic pain in a way that prioritizes outcomes, and offers the integrated support needed to manage these symptoms effectively.”
