What You Should Know:
Twilio, the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, today announced the general availability of Twilio Segment for Healthcare & Life Sciences, a HIPAA-eligible customer data platform (CDP) that can improve patients’ experiences and health outcomes by unifying Protected Health Information (PHI) data across their entire care journey.
New York state based health insurer Healthfirst has served as a strategic partner in pioneering the use of Twilio Segment’s HIPAA-eligible CDP to enable them to leverage first-party member data to build stronger relationships with their members in various ways.
