What You Should Know:
– Virgin Pulse, a global provider of tech-enabled wellbeing solutions, today announced it has completed acquisition of Denver-based consumer activation company, Welltok, a leader in data analytics-based targeting and multi-channel outreach solutions.
– Welltok’s proprietary activation engine is focused on motivating consumers, employees, patients, and members to complete targeted actions like participating in a mental health program, refilling a medication, or closing a gap in care. Delivering these capabilities as part of Virgin Pulse’s Homebase for Health® will create a more personalized user experience and expedite outcomes and cost savings for clients and consumers by making it easier to initiate and complete meaningful actions that improve health and wellbeing.
– Financial details of the transaction have not been disclosed.