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GoodRx Acquires HealthiNation to Expand Offering to Manufacturers

by Fred Pennic 04/19/2021 Leave a Comment

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GoodRx Acquires HealthiNation to Expand Offering to Manufacturers

What You Should Know:

– GoodRx just announced the acquisition of HealthiNation, a leading producer of original health videos, as part of its continued investment in delivering high-quality content and information, and expanding its offering to pharmaceutical manufacturers. Financial details of the acquisition were not disclosed.

– GoodRx works with manufacturers to deliver affordability solutions such as co-pay cards, patient assistance programs, and other savings options directly to consumers on its platform. In turn, this allows manufacturer to connect with millions of high-intent consumers.

– With the extensive video library and resources of HealthiNation, GoodRx will be able to provide manufacturers with new ways to reach large audiences contextually relevant to their drugs.

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Tagged With: GoodRx, Healthcare Mergers & Acquisitions

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