Over 50% of US broadband households are willing to share smartphone data to aid in COVID-19 contact tracing, while another 20% could be convinced provided privacy protections are in place, according to Parks Associates’ new research, COVID-19: Impact on Telehealth Use and Perspectives. The research tracks changes in consumer attitudes and adoption of telehealth services as a result of COVID-19 and measure future interest in telehealth services beyond the pandemic.
Parks Associates’ COVID-19: Impact on Telehealth Use and Perspectives also notes that those who experienced COVID-19 symptoms are more willing to share smartphone data to aid in contact tracing than those who have not experienced symptoms. Still, nearly half of those who have not experienced symptoms are willing to share their smartphone data.
“Apple and Google have together developed an API and framework that developers, in partnership with public health officials and other stakeholders, can use to build contact-tracing apps,” Hanich said. “The industry can drive widespread uptake of these solutions by emphasizing the public benefits of this data sharing while also stressing the privacy protections in place for anyone who participates.”