Blue Cross Blue Shield Institute is teaming up with Solera Health to launch a new program to effectively address social determinants of health (SDOH) at the community level. The national roll-out of the program expected to launch in Q2 2019 will focus on the unique environmental and cultural influences and barriers to successfully coordinating regional SDOH resources at scale.
Reaching Beyond Population Health
By tailoring local SDOH resource recommendations to directly align with individual wellbeing needs and preferences, Solera and BCBS Institute’s collaboration is expected to have a significant impact on improved consumer health and enhanced quality of life for plan members. In fact, a recent survey by Change Healthcare found that 80 percent of payers believe that addressing the SDOH of their beneficiary populations will be a crucial way to improve their population health programs. Reaching beyond population health, the relationship between Solera Health and BCBS Institute further exemplifies a commitment to bringing private and public entities together to improve community health in a manner that a healthcare organization could not address on its own.
From a consumer engagement perspective, the company’s technology platform acts like a Match.com service to seamlessly connect people to a curated and managed network of in-person community providers and SDOH resources, ensuring care continues outside the traditional hospital or doctor’s office and into the individual’s community and home. Through the program, BCBS Institute will leverage Solera’s data science to match members with health resources that meet their individual goals, needs, and preferences, which has proven to drive both engagement and outcomes.
“The future of healthcare prevention moves away from the clinical setting into the community setting. This transition means that food, fitness and transportation will become an integral component of how we evaluate holistic approaches to the health and well-being of our population,” said Dr. Trent Haywood, president of the Blue Cross Blue Shield Institute. “The collaboration with Solera will help us to better understand how we can address social determinants of health quicker and more effectively.”