With Medicaid dollars stretched thin, it’s critical that health plans operate as efficiently as possible. Many plans make costly investments in beneficiary outreach services or technologies that bombard individuals with ineffective communications that they may not even see. But to operate efficiently, Colorado Access (COA), the state’s nonprofit provider of Medicaid programs, is addressing this head on with new communication methods.
Today, COA announced that they are partnering with Welltok and leveraging their EngageME solution to better connect and engage with its million-plus members. Welltok’s EngageME solution organizes and prioritizes all member communications to avoid redundancies, identify opportunities for consolidation and increase engagement with multi-channel outreach.
Colorado Access provides care coordination services and administers behavioral health and physical health benefits for two regions as part of the Regional Accountable Entity program through Health First Colorado. Colorado Access is the state’s largest single entry point agency, coordinating long-term services and supports for more than 10,000 Health First Colorado recipients.
EngageME is the first enterprise-wide solution that identifies, optimizes and resolves uncoordinated communications, and is proven to reduce costs and increase member engagement and satisfaction. Colorado Access can now track every piece of communication, including; explanation of benefits, preventive services, billing and everything in between. The platform also captures and stores member channel preferences (e.g., email, text, mail, automated voice) to improve delivery and maximize lower-cost methods. EngageME also prioritizes communications and staggers delivery to reduce overload and noise.
“Medicaid dollars are stretched thin, so it is vital to optimize every dollar spent and communication sent,” said Rob Scavo, president and COO for Welltok. “We are honored to be working with Colorado Access to advance the quality and delivery of their communications, and support their mission of helping members obtain and maintain a healthy lifestyle.”
