Docent Health, a Boston-based digital health startup helping healthcare organizations transform to embrace a truly consumer-centric approach to healthcare has raised $15M in funding. The Series A round was co-led by Bessemer Venture Partners, New Enterprise Associates (NEA) and Maverick Ventures.
Founded in 2015, Docent Health combines advanced analytics with workflow automation to orchestrate carefully curated “experience journeys” that integrate digital and human interactions.
Docent Health’s approach to transforming experience considers a customer’s preferences and unique needs, and delivers a set of supportive services that mirror the clinical path. The company’s technology platform creates personalized service journeys that are implemented via a combination of digital and human interactions, while simultaneously gathering data and measuring results to identify the most impactful events.
The company employs specially trained staff to interact with customers throughout the course of their care. These “Docents” are empowered to diverge from the prescribed course to better meet individual needs, bringing valuable new data points into the cycle of continuous improvement.
“Health systems often do an amazing job of providing data-driven clinical care, but they don’t take the same systematic approach when it comes to the human experience of healthcare,” said Paul Roscoe, Docent Health’s CEO. “Changes in the healthcare industry have triggered a fierce battle for the hearts and minds of healthcare customers. Health systems are quickly realizing that if they want to succeed in this era of consumerism, they need to learn from other consumer-centric industries, and get much more sophisticated about making customers feel known, heard and valued. This is the pivotal change happening in healthcare right now, and Docent Health is at its epicenter.”