Digital health integration platform Validic and Omnicom Health Group, a global communications and healthcare strategy organization, today announced a partnership to develop new digital health communication strategies and solutions for healthcare companies. These new solutions are focused on integrating data from wearables, apps and clinical remote monitoring devices.
Together, Validic and Omnicom will provide digital health strategies and technologies to healthcare organizations that enable them to innovate and streamline go-to-market plans for communications and patient engagement initiatives.
Importance of Patient-Generated Data Strategy
Patient-generated health data is proving to be critical to the future of medicine and medical research. As healthcare companies continue on the path toward value-based care, patient-generated health data from wearables, in-home clinical devices and consumer health apps is now a vital part of building a holistic and sustainable connected health strategy to effectively communicate and engage with patient populations.
“With new connected health devices introduced daily, we, and our global clients, recognize that digital communications and solutions are more impactful leveraging actionable patient data,” said Jo Ann Saitta, Chief Digital Officer, Omnicom Health Group. “As a scalable, device-agonistic platform, Validic enables us to create and integrate solutions leveraging data so that we can better counsel our clients and guide their connected health communication strategies.”
Growing Necessity of Remotely-collected Patient Data
Evidence solidifying the necessity of remotely-collected patient data in healthcare and pharma is steadily being accumulated across the industries. Today, pharmaceutical companies are leveraging remotely-collected patient data to help improve strategies and efficiencies in subject recruitment, remote patient monitoring, post-marketing research, and patient communities.
Data from these digital health technologies are improving clinical trial processes, streamlining timelines and better engaging participants throughout the duration of the study. For providers and health systems, access to this patient-generated data is helping them better manage and monitor the health of their populations, enhance patient engagement solutions, improve discharge programs and outcomes, and strengthen clinical business intelligence and analytics tools.
Together Omnicom and Validic will provide strategic guidance and technical solutions to help pharma, providers and health IT quickly improve patient communication, education and engagement leveraging remotely-collected digital health data.
“With new connected health devices introduced daily, we, and our global clients, recognize that digital communications and solutions are more impactful leveraging actionable patient data,” said Jo Ann Saitta, Chief Digital Officer, Omnicom Health Group. “As a scalable, device-agonistic platform, Validic enables us to create and integrate solutions leveraging data so that we can better counsel our clients and guide their connected health communication strategies.”
Omnicom Health Group works with hundreds of clients in 55 countries to help them discover, utilize and implement technology, build strategic and technical partnerships, and solve clients’ healthcare information and communications challenges. Among these challenges is developing strategies and solutions to address the meaningful use of data from wearables and other remote monitoring devices in clinical research studies, trials and care.
Validic’s best-in-class platform solves the technical challenges associated with data integration and standardization by enabling easy, convenient and secure access to patient data from over 280 applications and devices. Validic’s digital health integration platform currently reaches approximately 223 million people in 47 countries.
