• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer

  • Opinion
  • Health IT
    • Behavioral Health
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Patient Engagement
    • Population Health Management
    • Revenue Cycle Management
    • Social Determinants of Health
  • Digital Health
    • AI
    • Blockchain
    • Precision Medicine
    • Telehealth
    • Wearables
  • Startups
  • M&A
  • Value-based Care
    • Accountable Care (ACOs)
    • Medicare Advantage
  • Life Sciences
  • Research

Smart Toothbrush Beam Adds Gamfication That Gets Kids to Brush Their Teeth

by HITC Staff 12/18/2015 Leave a Comment

  • LinkedIn
  • Twitter
  • Facebook
  • Email
  • Print

BeamSmart Toothbrush Beam Adds Gamfication, the smarter dental insurance company, launched “Boulders and Band-Aids” within the Beam app, adding a gamification layer on top of the brushing behavior data already collected via the Beam Brush.

The new game allows anyone who brushes their teeth while using the connected Beam Brush or the Beam app’s manual timer to earn lives to play the game, which encourages users to brush more often, for longer. The Beam app is available for free from the App Store and Google Play.

A vast majority of oral diseases are preventable, yet they still affect a substantial portion of our population. Specifically, tooth decay is one of the most common chronic conditions in children: even though tooth decay is entirely preventable, about one out of every five children aged five to 11 years in the US has at least one untreated decayed tooth. Boulders and Band-Aids was designed primarily for children ages three to 10, which is when children are establishing good brushing habits.

The Beam app automatically gives users lives to play Boulders and Band-Aids every time they brush their teeth with the Beam Brush. The game can be played at any time, but users can only get lives by brushing. They receive five lives for every 30 seconds the app is open while brushing. Four minutes of brushing per day, or two brushing events of two minutes each, equates to 40 lives for the game, or roughly 20 minutes of play.

While the national average for brushing is just once a day for 45 to 70 seconds, dentists recommend brushing twice per day for two minutes. Beam has already seen dramatic improvement among users since the launch of their smart toothbrush, with the average Beam user brushing 110 seconds twice per day.

“As dentists we try to motivate our patients, especially kids, to brush better and brush longer, but we only get to see them every six months,” said Shaun Rotenberg, DMD, MS. “The Beam app represents an opportunity for daily encouragement and incentives to improve oral hygiene habits, thus reducing the long-term risk of tooth decay and gum disease.”

Boulders and Band-Aids was designed for families, for both kids and kids at heart. Parents will enjoy the game as much as their children, and they’ll appreciate having a new tool in their toolbox when working with their children to establish healthy behaviors. With the Beam Brush and app, Beam removed the need for parents to wonder if children are brushing their teeth when they’re told. Now, with the addition of Boulders and Band-Aids, parents can help their children make brushing two minutes twice a day become second nature.

Boulders and Band-Aids is available exclusively within the Beam mobile app. To learn more, visithttp://www.beam.dental.

  • LinkedIn
  • Twitter
  • Facebook
  • Email
  • Print

Tap Native

Get in-depth healthcare technology analysis and commentary delivered straight to your email weekly

Reader Interactions

Primary Sidebar

Subscribe to HIT Consultant

Latest insightful articles delivered straight to your inbox weekly.

Submit a Tip or Pitch

Featured Insights

 Selecting the Right EMR: A Practical Guide to Streamlining Your Practice and Enhancing Patient Care

Selecting the Right EMR: A Practical Guide to Streamlining Your Practice and Enhancing Patient Care

Featured Interview

Virta Health CEO: GLP-1s Didn’t Kill Weight Watchers, Its Broken Model Did

Most-Read

Meaningful Use Penalties_Meaningful Use_Partial Code Free_Senators Urge CMS to Establish Clear Metrics for ICD-10 Testing

CMS Finalizes TEAM Model: A New Era of Value-Based Surgical Care

White House Event Unveils CMS Health Tech Ecosystem Initiative

White House Event Unveils CMS Health Tech Ecosystem Initiative

Digital Health Faces Q2'25 Pullback: Funding Falls to 5-Year Low, But AI Dominates and $1B+ IPOs Emerge

Healthcare Investment Shifts in 1H 2025: AI Remains a Bright Spot Amidst Fundraising Decline

Digital Health Faces Q2'25 Pullback: Funding Falls to 5-Year Low

Digital Health Faces Q2’25 Pullback: Funding Falls to 5-Year Low

Beyond the Hype: Building AI Systems in Healthcare Where Hallucinations Are Not an Option

Beyond the Hype: Building AI Systems in Healthcare Where Hallucinations Are Not an Option

Health IT Sector Navigates Policy Turbulence with Resilient M&A

Health IT’s New Chapter: IPOs Return, Resilient M&A, Valuations Rise in 1H 2025

PwC Report: US Medical Cost Trend to Remain Elevated at 8.5% in 2026

PwC Report: US Medical Cost Trend to Remain Elevated at 8.5% in 2026

Philips Launches ECG AI Marketplace, Partnering with Anumana to Enhance Cardiac Care with AI-Powered Diagnostics

Philips Launches ECG AI Marketplace, Partnering with Anumana to Enhance Cardiac Care with AI-Powered Diagnostics

WeightWatchers Emerges from Bankruptcy, Launches New Menopause Program

WeightWatchers Emerges from Bankruptcy, Launches New Menopause Program

CMS Finalizes New Interoperability and Prior Authorization Rule

CMS Proposes 2026 Physician Fee Schedule Rule: Boosting Primary Care, Cutting Waste, and Modernizing Payments

Secondary Sidebar

Footer

Company

  • About Us
  • Advertise with Us
  • Reprints and Permissions
  • Submit An Op-Ed
  • Contact
  • Subscribe

Editorial Coverage

  • Opinion
  • Health IT
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Population Health Management
    • Revenue Cycle Management
  • Digital Health
    • Artificial Intelligence
    • Blockchain Tech
    • Precision Medicine
    • Telehealth
    • Wearables
  • Startups
  • Value-Based Care
    • Accountable Care
    • Medicare Advantage

Connect

Subscribe to HIT Consultant Media

Latest insightful articles delivered straight to your inbox weekly

Copyright © 2025. HIT Consultant Media. All Rights Reserved. Privacy Policy |