HealthCrowd, a unified, end-to-end engagement platform for healthcare has closed $2.1M in additional seed funding led by Startup Capital Ventures, Herlitz Capital, Healthy Ventures, Band of Angels, Berkeley Angel Network, and 37 Angels. The capital will be utilized to accelerate operations to support its increasing demand for enterprise healthcare communications platform for payers.
Founded in 2011, HealthCrowd’s unified communications for payers uses text messaging, interactive voice response, email and nanosites, “in concert”, to deliver relevant, timely and actionable communication to health plan members, at scale, and in a risk-managed way. The platform enables all departments of a payer organization to benefit from its platform. For the first time, health plans have a view into every member’s digital touch-points while benefiting from platform features like bombardment avoidance and seamless transitions from one modality to another. In addition to meeting departmental objectives of improved quality scores, higher retention and better member experience, HealthCrowd provides an accelerated return on investment.
Mobile messaging has proven to be a viable Healthcare Effectiveness Data and Information Set (HEDIS) outreach channel for Medicaid members.The company has worked with HealthFirst, a Medicaid plan & Medicare Advantage HMO based in New York on a pilot study that finds text messages are more likely to take the desired behavior-changing action during the campaign period than those who respond less. Additionally, the pilot found that engaging Medicaid beneficiaries is most cost-effective via mobile means
“We’re excited to reach this important milestone. With this additional capital, we can focus on capitalizing on the company’s current momentum and expanding into other segments of the market,” stated Neng Bing Doh, HealthCrowd’s founder and CEO in an official statement. “This funding underscores our investors’ confidence in HealthCrowd’s technology, approach and market opportunity.”