Today, CVS Health is introducing a suite of new digital health pharmacy tools by CVS Health that will help customers manage their health with more ease and efficiency. Since the opening of the CVS Health Digital Innovation Lab in June, the company has been focused on developing digital services and personalized capabilities. The company is already seeing the impact of its digital strategy on other parts of the business in five short months.
Research Shows Digitally Engaged Patients have Improved Medication Adherence
According to research conducted by the CVS Health Research Institute, pharmacy customers enrolled in digital and online programs demonstrate better medication adherence and reduced health care costs overall. 10 percent more CVS/caremark members with common chronic conditions improved their medication adherence to optimal levels after enrolling online, and CVS/caremark clients could save more than $20 per registered member in unnecessary medical expenses.
The new digital health tools were developed specifically to address issues facing CVS Health customers, such as cumbersome administrative tasks and improve medication adherence:
Scan Paper Script: Quickly and conveniently start the prescription fill process by capturing a photo of a written prescription through the CVS Health mobile app.
Insurance Card Scan: Customers submitting a photo of their insurance card instantly updating data across store systems.
MedRemind: Helps customers stay on track with their medication schedules by enabling them to customize reminders to take their prescriptions
In-Store Pharmacy Messages: Customers who have the CVS/pharmacy app installed on their mobile phone and who opt in to receive push notifications will be notified if their prescription is ready for refill or pickup when they enter the store.
Apple Watch App Integration: The CVS Health mobile app is now Apple Watch compatible; the app is also supported on mobile phones and tablets – making it accessible wherever CVS customers are.
“Our digital innovation model is the synthesis of strategic partnership and rapid experimentation, and this new suite of tools – some of the first to emerge from our digital innovation lab – shows how effective our approach can be,” said Brian Tilzer, Senior Vice President and Chief Digital Officer for CVS Health in a statement. “By addressing real problems, including medication adherence, through digital tools that are designed to make tasks easier and more convenient, we’re supporting our overall company strategy—to help people live healthier lives.”
The CVS Digital Innovation Lab continues to explore breakthroughs in mobile, personalization, multi-channel commerce connected health and digital therapeutics.