Front-line physicians and pioneering entrepreneurs share a passion about transforming healthcare. To harness this passion, the American Medical Association (AMA) is expanding its efforts with MATTER, Chicago’s health tech incubator, aimed at connecting physicians and entrepreneurs to work in tandem on the development of early-stage technology and innovations that promise to change health care.
Today, the American Medical Association (AMA) partnership with MATTER has reached a new milestone with the launch of the AMA Interaction Studio at MATTER designed to facilitate connections between entrepreneurs and physicians. The studio will allow entrepreneurs to collaboratively interact with a growing AMA network of physicians from all corners of the country, both in person and remotely. The facility will serve as an unique technological test bed for optimizing new products in multiple, simulated medical settings.
AMA Interaction Studio Overview
The AMA Interaction Studio creates unique learning experiences and simulations using cutting-edge technology, including advanced video and audio technologies, next generation exam room equipment, immersive 3D projections and virtual holographic displays. The architecture firm HDR led the design of the approximately 450-square-foot space, while Turner Construction served as the general contractor.
Furniture for the space was contributed by Herman Miller and cutting-edge exam room equipment was provided byMidmark. The significant technology needs for the facility were conceived by Johnson Controls and Rex Electric & Technologies and were fulfilled with the help of contributions from ContextMedia and HP.
Since the AMA-MATTER partnership was launched in February, hundreds of physicians have either visited MATTER or offered insight and feedback to entrepreneurs working on early stage technologies and solutions that promise to improve the health of the nation. In addition, the partnership has brought physicians and entrepreneurs together for a variety of educational workshops, interactive simulations and collaboration events focused on optimizing health care.
“Physicians and entrepreneurs are both passionate about transforming health care, and by working in tandem they can advance innovations that make the health system work better for everyone,” said AMA CEO and Executive Vice President James L. Madara, M.D. “The capabilities of the AMA Interaction Studio allow entrepreneurs to connect, in person and virtually, with a broad range of physicians to get a deeper understanding of the key challenges in patient care that can be resolved with advances in new technology.”