Health optimization provider Welltok has acquired Predilytics, a leading healthcare predictive analytics company to help enhance Welltok’s CaféWell Health Optimization Platform. The acquisition adds another powerful layer of consumer intelligence and analytical capabilities to Welltok’s CaféWell Health Optimization Platform, providing even more personalized guidance for consumers and delivering more value and insights to health plans, at-risk providers and other population health managers. Financial terms of the acquisition were not disclosed.
Predilytics uses machine learning and propriety technologies to more accurately segment consumers based on risk, receptivity and impactabilty, which ultimately provides more actionable insights. Leveraging these capabilities and insights, Welltok is creating the healthcare industry’s first analytics-driven consumer enterprise platform that not only identifies which consumers to target, but also engages them with the most relevant health improvement resources and incentives. The result is a highly personalized, rewarding experience for consumers, as well as helps population health managers optimize their spend.
“Predilytics has advanced health analytics by understanding consumer intent and interest,” said Chris Coloian, chief executive officer and president for Predilytics. “And, now with CaféWell, we can close that loop to activate consumers. Also, since the platform obtains immediate feedback on engagement, we can use that data to further personalize the experience and guide the consumer.”
The Burlington, MA-based company was one of the first health companies to commercially apply machine learning and computer science technologies to understand the healthcare consumer. It has curated and analyzed data for 250 million consumers, creating a deep level of consumer insight that drives significant improvements across entire populations. Using 1,600 variables from consumer, healthcare and proprietary data resources, Predilytics addresses key healthcare questions such as who needs your help, who wants your help and how you can help them.
“By combining Predilytics insights with our existing capabilities and partnerships, including leveraging IBM Watson’s cognitive computing technology, we can now help entire populations become happier and healthier at a lower cost,” said Jeff Margolis, chairman and chief executive officer for Welltok.
Welltok is a member of the IBM Watson Ecosystem and was the first recipient of a direct investment from IBM made through its $100 million fund to seed Watson innovations. The CafeWell Concierge app combines Welltok’s Health Optimization Platform with Watson’s ability to understand natural language, unlock new insights in high volume data streams and learn, over time, with each interaction.