Novu, a consumer health engagement platform that focuses on individual wellness and employee well-being through a daily lifestyle practice has raised $20M in funding from SSM Partners and Noro-Moseley Partners. The company will use the capital to further establish its leadership position and propel its technology and product roadmap to support existing and new market opportunities.
Through Novu, insurers, health care providers and employers can engage consumers to create alignment in health care outcomes. Novu’s SaaS platform creates tailored experiences that combine rewards, education, challenges and social features with personalization, behavioral science and gamification to drive consumer engagement in partnership with the health care system. The flexible architecture and powerful back-end technologies enable any organization to deliver customized, meaningful programs that cultivate actions to drive positive health outcomes aligned with organizational goals.
Delivered as a platform-as-a-service, the flexible nature of the core platform enables Novu customers and partners to utilize engagement with their existing content, technology and employees. Novu can also catalyze existing care protocols and programs, such as Diabetes Maintenance or post-operation orthopedic regimens, as well as technologies, processes, content and human capital resources, such as care managers.
Founded in 2010, the Minneapolis-based company has partnered with several academic institutions to create the content for its health platform. These institutions include: Massachusetts Institute of Technology , University of Minnesota, University of Michigan and the University of Pennsylvania.