When it comes to managing their health, Millennials have more access to information, connectivity, and technology than any other generation. Yet, competing financial pressures and government policies mean tradeoffs between healthcare spending and other purchases, leading them outside the traditional system of care in an attempt to live in the moment and save money. For companies within the healthcare industry — and for brands outside it — this means accepting the new reality: control in healthcare has shifted from providers to consumers. An explosion of new opportunities will abound for those who put patient outcomes and customer experiences front and center.
As such, Communispace has undertaken a study of Millennial healthcare values, examining how they view everything from the ACA to yearly checkups and technology.
Their report, “Healthcare Without Borders: How Millennials are Reshaping Health and Wellness” reveals that Millennials, dissatisfied with the current healthcare system, have developed unique POVs for managing, maintaining their health and what it means for digital health.
The infographic shown illustrates some of the key findings from the report: