HealthSparq, provider of healthcare transparency solutions has commissioned a first-of-its-kind benchmark study of healthcare transparency sentiment and plans as reported by health plan executives nationwide. The study reveals how more than 100 health plans across the U.S. are thinking about and planning for greater demands for healthcare transparency.
Results of this unique study, conducted by leading marketing research firm Cicero Group, available from no other source, show how top executives plan to harness healthcare transparency tools to lower costs, better serve members, and build sustainable competitive advantages for their firms. Key findings of the study include:
- Healthcare is shifting significantly toward greater transparency
- Health plan decision makers increasingly value transparency
- Health plans do not currently engage the full range of available transparency tools
- Health plans expect to rely more heavily on external vendors to help them implement transparency tools in the future
In addition to the results of the benchmark study, HealthSparq has created an infographic that illustrates the key highlights of the study results.

Based on the results of the benchmark study, HealthSparq has developed their own transparency adoption model as a new way to think about healthcare transparency.