In this video, Steve Blank, founder of the lean startup movement discusses with moderator, Thomas Goetz about utilizing the lean startup methodology in digital health at the fourth annual Health Innovation Summit from Rock Health.
About Steve Blank
Steve Blank has had a 33-year career as a successful businessman, conservationist and teacher. As a Silicon Valley entrepreneur, Steve was part of or founded eight venture-backed companies. Four of his eight startup companies went public. After he retired, he started new careers in conservation, public service, and teaching.
Steve moved from being an entrepreneur to teaching entrepreneurship to both undergraduate and graduate students at U.C. Berkeley, Stanford University and the Columbia University/Berkeley Joint Executive MBA program.Steve wrote a book (actually his class text) about building early stage companies: Four Steps to the Epiphany. He followed it in 2012 with his next book; The Startup Owners Manual. The “Customer Development” model that he developed in his book is one of the core themes for these classes.