Fifty-nine percent of consumers who use digital health apps and tools suffer from a chronic condition, according to a March HealthMine survey of 500 insured consumers. Fifty-two percent of these individuals are enrolled in a wellness program and 33% received their health device/app from their wellness program.
However, only 7% of these individuals are using a disease management tool. The survey reveals that consumers use of health applications and devices has doubled in the past two years, but the right digital health tools are not necessarily getting into the hands of those who need them most.
Chronic Disease
Survey respondents suffered from a range of chronic conditions, with mental illness, chronic pain and obesity among the most common:
|
Chronic Condition |
Percent |
|
Mental illness (depression, anxiety, etc.) |
18% |
|
Chronic back, shoulder and/or neck pain |
18% |
|
Obesity |
18% |
|
Oral Health (cavities, gum disease) |
14% |
|
Heart disease/hypertension/high blood pressure |
13% |
|
Diabetes or pre-diabetes |
12% |
|
Autoimmune disease (Arthritis, lupus, IBD, MS, Crohn’s, etc.) |
9% |
|
Pulmonary disease (Asthma, COPD, emphysema, cystic fibrosis, etc.) |
7% |
|
Eye disorder (macular degeneration, glaucoma, cataracts, etc.) |
6% |
|
Eating disorder |
6% |
|
Osteoporosis |
5% |
|
Cancer (prostate, colon, breast, ovarian, etc.) |
3% |
|
Alzheimer’s/dementia |
1% |
|
Other |
5.00% |
|
No, I do not have a chronic condition |
41% |
Respondents also utilized a variety of digital health apps and tools, with activity trackers and nutrition apps among the most popular:
|
Digital Health Tool |
Percent |
|
Fitness/exercise/pedometer app |
50% |
|
Food/nutrition app |
46% |
|
Weight loss app |
39% |
|
Wearable activity tracker (Fitbit, Jawbone, Apple Watch, etc.) |
38% |
|
Heart rate app |
30% |
|
Pharmacy app |
28% |
|
Patient portal |
22% |
|
Sleep app |
22% |
|
Blood pressure app |
19% |
|
Smart/wireless scale |
16% |
|
Stress app |
15% |
|
Symptoms navigator |
14% |
|
Medication tracker |
14% |
|
Mood/emotional well-being app |
14% |
|
Price comparison app for prescription drugs |
11% |
|
Price comparison app for medical/provider services |
10% |
|
Blood glucose monitor |
9% |
|
Internet connected thermometer |
8% |
|
Disease management app |
7% |
|
Smoking cessation app |
6% |
|
Telemedicine app |
5% |
|
Other |
1% |
More than half (52%) of these individuals are enrolled in a wellness program and two thirds (66%) say their program offers incentives for using digital health tools. But when asked: “What is the biggest motivator to use these technology tools?” The number one answer (42%) was “knowledge of my numbers”. Only 10% of consumers say that incentives are their biggest motivators to use digital health.
|
Biggest Motivator To Use Digital Health Tools |
Percent |
|
Knowledge–I know my numbers |
42% |
|
Improving my health–It helps me manage my condition/reach my health goals |
26% |
|
Accountability–I know someone is tracking the results |
19% |
|
Incentive–I know I can earn a reward for using it |
10% |
|
Nothing—I am not really motivated to use it |
3% |
However, when asked if incentives motivated users to use their digital health tools more frequently, 91% said yes.
Bryce Williams, CEO and President of HealthMine said, “The use of digital health in wellness is growing, but it’s not necessarily being personalized to the individual level.” He continued, “Wearable activity trackers are just one tool in the box, and plan sponsors should customize both digital health technology and program incentives to meet the unique needs of each member.”
